The San Diego County Water Authority and three of its member agencies were recognized Dec. 17 by the Public Relations Society of America San Diego/Imperial Counties chapter for outstanding work in public outreach and education efforts.
The 2020 PRSA Bernays Awards were presented for communication on a variety of platforms, all designed to inform stakeholders and ratepayers about initiatives ensuring a safe and reliable water supply.
The San Diego County Water Authority and three of its member agencies were recognized Dec. 17 by the Public Relations Society of America San Diego/Imperial Counties chapter for outstanding work in public outreach and education efforts.
The 2020 PRSA Bernays Awards were presented for communication on a variety of platforms, all designed to inform stakeholders and ratepayers about initiatives ensuring a safe and reliable water supply. Awards were presented virtually via live Twitter feed.
The Silver Bernays Award of Merit for “Engaging Hispanics on Water Quality Issues.” Photo: PRSA SD/IC
The Water Authority received the Silver Bernays Award of Merit for Multicultural Public Relations for “Engaging Hispanics on Water Quality Issues,” and a Bronze Award of Merit in the Research/Evaluation category for “Researching Themes for Hispanic Outreach for Water Quality.” The agency’s Water News Network received a Bronze Award of Merit in the Websites category.
Earlier this year, the Water News Network was named “Best Website” among California public agencies in the California Association of Public Information Officials EPIC Awards competition. The website was also awarded first place as “Best Public Service or Consumer Advocacy Website” in the 2020 San Diego Press Club Journalism Awards.
“During the initial outbreak of the COVID-19 pandemic, it was more important than ever for the Water Authority to intensify its efforts to communicate with our audiences and assure them that the virus was not transmitted through the public water system and the essential work to provide a safe, reliable water supply continued without interruption,” said Denise Vedder, director of the Water Authority’s Public Affairs Department. “In partnership with our member agencies, the Water News Network and our Hispanic outreach initiative played a key role in achieving this goal, and it is rewarding to be recognized by PRSA San Diego/Imperial Counties chapter for those results.”
Padre Dam Municipal Water District and the cities of San Diego and Oceanside also received awards for outreach and education programs.
Oceanside employees Carlos Raymundo (front right) and Shawn Alonzo view the Pure Water Oceanside wall art project. Photo: City of Oceanside
The City of Oceanside and NV5 Inc. recognized in three categories for Pure Water Oceanside:
Silver Award of Excellence, Campaigns: Events and Observances – Less Than Seven Days – “Pure Water Oceanside is on the Map!”
Bronze Award of Merit, Creative Tactics – “Wall Art Tells Story of Water’s Past, Present, & Future”
Bronze Award of Merit, Video – “Pure Water Oceanside Video”
“The City of Oceanside is proud to put Pure Water Oceanside on the map,” said Cari Dale, water utilities director, City of Oceanside. “Once complete, Pure Water Oceanside will provide more than 30% of Oceanside’s water supply. Our staff and consultants are dedicated to providing Oceanside with innovative solutions to water reliability and continued water reuse education.”
The City of San Diego, along with Katz & Associates, received a Silver Bernays Award of Merit in Campaigns, Events, and Observances – Less Than Seven Days for its “2020 Pure Water San Diego Virtual Contractor Expo.”
City of San Diego Director of Public Utilities Shauna Lorance welcomes viewers to the new virtual tour. Photo: City of San Diego
“Outreach remains a key element of our Pure Water program,” said Shauna Lorance, director of public utilities for the City of San Diego. “When the pandemic made in-person engagement impossible, our community outreach and project management teams rose to the challenge and implemented a successful 2020 Pure Water Virtual Contractor Expo. Providing the personal outreach to potential contractors allows the contractors to develop the best bids possible and helps ensure a successful Pure Water project.”
The Padre Dam Municipal Water District won a Bronze Award of Excellence for its 2019 Annual Report.
The award-winning Padre Dam Municipal Water District 2019 annual report. Photo: Padre Dam Municipal Water District
“Padre Dam is proud of our communications team for the great thought, creativity, and appreciation of the District’s work that is put into projects like the annual report,” said Melissa McChesney, communications manager for the Padre Dam Municipal Water District. “They do all of this in order to share with our customers the important work and services we provide to our community.”
The SCOOP SD program and Tracks PR received a Silver Bernays Award of Excellence in Campaigns: Events and Observances – Less than Seven Days, Business, and a Bronze Bernays Awards of Merit in Creative Tactics, both for “Sweet Relief for Small Biz During COVID.”
For two 2020 WaterSmart Landscape Contest winners, the contrasts couldn’t be greater. Melissa and Josh Perrell, Santee homeowners who won the Padre Dam Municipal Water District contest, took a minimalist, less-is-more approach to their front landscape. Tim and Brianna Montgomery, the La Mesa homeowners who won the Helix Water District contest, subscribed to a go big or, well, go home attitude that not only addressed water issues in the context of plants but also in hardscape to prevent flooding.
Padre Dam Municipal Water District’s leadership in the development of water reuse as well as its strong workplace culture received national recognition with a 2020 Utility of the Future Today award. The award honors substantial excellence in the operation of water sector services.
“We are honored to be recognized as a groundbreaking agency in the area of water reuse,” said Allen Carlisle, Padre Dam general manager and CEO. “This distinction highlights our ongoing commitment to innovative improvements in service of our customers.”
Padre Dam Municipal Water District’s leadership in the development of water reuse as well as its strong workplace culture received national recognition with a 2020 Utility of the Future Today award. The award honors substantial excellence in the operation of water sector services.
“We are honored to be recognized as a groundbreaking agency in the area of water reuse,” said Allen Carlisle, Padre Dam general manager and CEO. “This distinction highlights our ongoing commitment to innovative improvements in service of our customers.”
The Utility of the Future Today program celebrates the achievements of water utilities transforming from the traditional wastewater treatment system to a resource recovery center and leader in the overall sustainability and resilience of the communities they serve. It was launched in 2016 by the National Association of Clean Water Agencies, the Water Environment Federation, the Water Research Foundation, and the WateReuse Association, with input from the U.S. Environmental Protection Agency.
Padre Dam Municipal Water District has been recycling water since 1958. The District’s Ray Stoyer Water Recycling Facility produces around two million gallons per day of recycled water.
Padre Dam is now working on a regional water and wastewater solution in a collaborative partnership between Padre Dam and the County of San Diego, City of El Cajon, and Helix Water District to expand on the history of water reuse through the East County Advanced Water Purification Project.
The project will create a new local, sustainable, and drought-proof drinking water supply using state-of-the-art technology to purify recycled water and diversify East San Diego County’s water supply, while reducing the region’s dependence on imported water. This new water supply will provide approximately 30% of East County’s water demand, and nearly eliminates the discharge of East County’s treated wastewater into the Pacific Ocean.
Padre Dam is currently the Program Administrator for the regional East County Advanced Water Purification Program.
Utility worker Sarah Hargis and her workgroup in the Padre Dam wastewater division are essential workers who ensure the wastewater collection system is functioning correctly. Photo: Padre Dam Municipal Water District
Padre Dam Municipal Water District’s strong organizational culture of collaboration, learning, service, and transparency also received recognition. The award cited Padre Dam as an agency that encourages the ongoing learning process and the improvement of its workforce in the planning and decision process. This culture empowers every employee to think creatively, cultivating an organizational culture of innovation.
Padre Dam has enjoyed a successful and progressive workforce partnership with management, labor, and its Board of Directors for decades. Over the last several years, the District invested in the reinvention of its internal workforce development program to meet the changing needs of its modern workforce.
Now called the “Pipeline,” the program embraces a philosophy enabling broad-based participation in the organization’s decision-making processes.
“The Pipeline relies on the primary principle that we can better serve our customers by conducting activities in a collaborative and transparent manner,” said Carlisle. “Long before our employees became essential workers providing vital services during the pandemic, Padre Dam recognized their tremendous value to our organization. This award is for each and every one of our employees who have performed in an exemplary way when they were needed most.”
Eight talented East County student artists used their creative skills to depict the importance of water in Padre Dam Municipal Water District’s annual Kids Poster Contest.
The theme ‘Water Is Life’ asked students to express the value of water in their lives. They could draw, paint, color, cut, or paste original artwork depicting the theme in any way.
Students were honored at the June 17 Padre Dam virtual board meeting online, and the youngsters were featured along with their work in a video.
Eight talented East County student artists used their creative skills to depict the importance of water in Padre Dam Municipal Water District’s annual Kids Poster Contest.
The theme ‘Water Is Life’ asked students to express the value of water in their lives. They could draw, paint, color, cut, or paste original artwork depicting the theme in any way.
Students were honored at the June 17 Padre Dam virtual board meeting online, and the youngsters were featured along with their work in a video.
“Our Annual Water Is Life Poster Contest is a great opportunity for students to learn about the importance of using water wisely and we are thrilled to celebrate this year’s winning young artists,” said Melissa McChesney, Padre Dam communications manager. “These students did a wonderful job capturing the value of water in beautiful works of art.”
Hailey Ramirez – First Grade, Pepper Drive Elementary School, El Cajon. Photo: Padre Dam MWD
Letty Damyanov – Third Grade, PRIDE Academy, Santee. Photo: Padre Dam MWD
Violet Jacobson – Fourth Grade, Hill Creek School, Santee. Photo: Padre Dam MWD
Sarah McGregor – Fifth grade, Chet F. Harritt Elementary School, Santee. Photo: Padre Dam MWD
Sarah Bernier – Sixth Grade, Joan MacQueen Middle School, Alpine. Photo: Padre Dam MWD
Gianna Casillas – Eighth Grade, Joan MacQueen Middle School, Alpine. Photo: Padre Dam MWD
Angelina Casillas – Eighth Grade, Joan MacQueen Middle School, Alpine. Photo: Padre Dam MWD
Emily Castiglione – Eighth Grade, Joan MacQueen Middle School, Alpine. Photo: Padre Dam MWD
Poster contest part of new Kids Corner program
The ‘Water Is Life’ annual poster contest is among the fun, educational summer activities included in Padre Dam’s new Kids Corner online. The web page offers a variety of water-based activities including online games, activity sheets, videos, hands-on experiments, and more. These projects are suitable for all grade levels from kindergarten through high school.
McChesney said the District is working to add new activities to involve kids and their parents in learning about science. Kids Corner is part of Padre Dam’s website.
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Santee homeowners removed grass, replaced the turf with a colorful, WaterSmart landscape, and won a landscape makeover contest too.
Melissa and Josh Perrell’s new landscaping at their Santee home is bursting with bright colors. Vibrant pink, orange, purple and red succulents are interspersed among lush rosemary and lavender bushes. Even more impressive, it didn’t take a single drop of irrigation over the past year to keep it thriving. The Perrells makeover project was selected by Padre Dam Municipal Water District as its 2020 Landscape Makeover Contest winner.
Santee homeowners removed grass, replaced the turf with a colorful, WaterSmart landscape, and won a landscape makeover contest too.
Melissa and Josh Perrell’s new landscaping at their Santee home is bursting with bright colors. Vibrant pink, orange, purple and red succulents are interspersed among lush rosemary and lavender bushes. Even more impressive, it didn’t take a single drop of irrigation over the past year to keep it thriving.
The Perrells makeover project was selected by Padre Dam Municipal Water District as its 2020 Landscape Makeover Contest winner.
The Perrells landscaping prior to its makeover. Photo: Padre Dam Municipal Water District
The Perrells decided to remove their lawn about two years ago. They wanted a low-water option that would look healthy year-round and require little maintenance. They were tired of spending time mowing it and using large amounts of water to keep the grass alive only to see it get brown during summer months.
The couple learned about the Turf Replacement Rebate Program and applied for the program. To remain within the budget provided, they decided to tackle the installation themselves. This gave them the opportunity to design their own landscape, support local businesses, and choose their own plants. The rebate is now up to $3 per square foot.
The Perrells chose easy care plants they would not have to prune or maintain. Photo: Padre Dam Municipal Water District
“We chose plants that were hardy so we wouldn’t need to replace them or do too much maintenance,” said Melissa Perrell. “We also incorporated rosemary and lavender because we think it’s neat to be able to cook with and use the plants that you have.”
The project took one year from start to finish. Photo: Padre Dam Municipal Water District
After planning and designing their dream front yard, the Perrells spent four days removing their turf, installing rocks, installing irrigation, planting, and laying mulch.
They used a local nursery to select plants that fit their style and budget. By working straight through the process, their landscape completely transformed in less than a week. Their DIY cost-saving approach meant that they were reimbursed for 100% of the cost of their new front yard through the rebate program.
The Perrells enjoy compliments from Santee neighbors on their new landscape design. Photo: Padre Dam Municipal Water District
Melissa Perrell loves the low-maintenance needed to keep the new landscape looking its best with no pruning or trimming, and the different heights and colors of the plants. While they have a drip irrigation system in place, the Perrells were able to turn it off and let their landscape be completely watered naturally last year. They recently turned the system on again as the weather began to heat up at the end of June.
“It’s cool that it was something we were able to do together,” said Melissa Perrell. “It’s fun because our neighbors watched us put it in and now when we see them they say ‘Your yard’s looking really nice!'” Read more
In an economy altered by the coronavirus pandemic, water and wastewater industry essential employees remain in demand. To help people explore their career options, the Cuyamaca College Center for Water Studies program will hold its annual Open House and Student Orientation at distance via Zoom on Tuesday, August 11, at 6 p.m.
Vanessa Murrell, grant manager for the Center for Water Studies at Cuyamaca College, says anyone interested in exploring this career field is invited to participate and learn what makes it such an attractive choice.
“Careers in water are generally recession-proof with accessible career advancements and opportunities in addition to competitive salary and benefits,” said Murrell. “We anticipate more openings over the next few years as water remains a necessary resource for survival and sanitation.”
Murrell says the Open House offers an overview of the program, the degrees and certificates offered, the variety of courses available, details on required California state certifications, and the range of careers available in the water and wastewater industry. Participants will meet professors and current students and can ask questions.
Participants will meet professors and current students and get the opportunity to ask questions. Photo: Michael Barder, CVESD via Twitter
A career in the growing water industry presents an opportunity to earn money while protecting the environment and servicing the community in an essential role. The ability to provide clean, safe drinking water is a complex endeavor and is getting more complex as time goes on.
Skilled water professionals are in high demand as the current workforce ages. Water and wastewater agencies employ more than 60,000 workers statewide, including 5,000 in San Diego County, according to the federal Bureau of Labor Statistics. The Water Research Foundation anticipates one-third of the utilities workforce will retire over the next decade.
In San Diego County, wastewater treatment and system operators earn an average annual wage of more than $66,000, according to the Bureau of Labor Statistics.
Cuyamaca College’s innovative Field Operations Skills Yard is newly updated to provide students with practical challenges they will face working with water and wastewater industry facilities. Photo: Cuyamaca College
Established in 1960, Cuyamaca College’s Water & Wastewater Technology program is the oldest and most comprehensive program of its kind in the California Community Colleges system, educating the state’s water utility workforce for more than a half a century. Its innovative Field Operations Skills Yard is newly updated, and, when students are able to return to campus, will provide students with practical challenges they will face in today’s complex water and wastewater facilities. Currently, fall courses will take place online.
The college works closely with local water agencies. Members of the Cuyamaca College Water & Wastewater Technology Program Industry Advisory Committee include the San Diego County Water Authority, City of San Diego Public Utilities Department, Helix Water District, Padre Dam Municipal Water District, the City of Escondido Utilities Department, Olivenhain Municipal Water District, and other agencies.
