As part of its campaign to promote the quality of local water supplies, the San County Diego Water Authority and its 24 member agencies have partnered with Encinitas resident and Grammy-award winning musician Jon Foreman of Switchfoot to create a series of videos highlighting how tap water across the region meets or exceeds stringent state and federal standards.
The new videos are part of the Water Authority’s regional Trust the Tap outreach and education platform, which was launched in early 2020 to assure the public about the safety of water during the coronavirus pandemic. Related messages were shared in English and Spanish.
Region’s water quality celebrated
The videos highlight efforts to sample, test and treat water at three locations: Olivenhain Dam and Reservoir, the Twin Oaks Valley Water Treatment Plant and the Vista Irrigation District’s water quality lab. Foreman talks about sampling and treating with the Water Authority’s Chris Castaing and Javier Chavez, and he talks about testing with VID’s Distribution Supervisor Dean Farris.
The new videos are being shared on a variety of digital platforms, including website ads and social media (Twitter, Facebook, YouTube, and Instagram) in partnership with various radio stations. They also will be used as “pre-roll” video on streaming services.
Trust the Tap
Drinking water provided by the Water Authority and its 24 member agencies is treated by a combination of technologies – including sedimentation, filtration and disinfection – that chemically deactivate and physically remove bacteria, viruses and other contaminants.
The water quality outreach program is funded with a grant from the California Department of Water Resources.
This is the second time Foreman has partnered with the Water Authority. He interviewed Water Authority staff and toured various facilities for a series of videos in 2019 as part of the Brought to You by Water outreach and education program. The eight videos received more than 200,000 views on YouTube and were widely shared on social media.