The San Diego County Water Authority and three of its member agencies were recognized Dec. 17 by the Public Relations Society of America San Diego/Imperial Counties chapter for outstanding work in public outreach and education efforts.
The 2020 PRSA Bernays Awards were presented for communication on a variety of platforms, all designed to inform stakeholders and ratepayers about initiatives ensuring a safe and reliable water supply. Awards were presented virtually via live Twitter feed.
The Water Authority received the Silver Bernays Award of Merit for Multicultural Public Relations for “Engaging Hispanics on Water Quality Issues,” and a Bronze Award of Merit in the Research/Evaluation category for “Researching Themes for Hispanic Outreach for Water Quality.” The agency’s Water News Network received a Bronze Award of Merit in the Websites category.
Earlier this year, the Water News Network was named “Best Website” among California public agencies in the California Association of Public Information Officials EPIC Awards competition. The website was also awarded first place as “Best Public Service or Consumer Advocacy Website” in the 2020 San Diego Press Club Journalism Awards.
“During the initial outbreak of the COVID-19 pandemic, it was more important than ever for the Water Authority to intensify its efforts to communicate with our audiences and assure them that the virus was not transmitted through the public water system and the essential work to provide a safe, reliable water supply continued without interruption,” said Denise Vedder, director of the Water Authority’s Public Affairs Department. “In partnership with our member agencies, the Water News Network and our Hispanic outreach initiative played a key role in achieving this goal, and it is rewarding to be recognized by PRSA San Diego/Imperial Counties chapter for those results.”
Water agency outreach wins recognition
Padre Dam Municipal Water District and the cities of San Diego and Oceanside also received awards for outreach and education programs.
The City of Oceanside and NV5 Inc. recognized in three categories for Pure Water Oceanside:
Silver Award of Excellence, Campaigns: Events and Observances – Less Than Seven Days – “Pure Water Oceanside is on the Map!”
Bronze Award of Merit, Creative Tactics – “Wall Art Tells Story of Water’s Past, Present, & Future”
Bronze Award of Merit, Video – “Pure Water Oceanside Video”
“The City of Oceanside is proud to put Pure Water Oceanside on the map,” said Cari Dale, water utilities director, City of Oceanside. “Once complete, Pure Water Oceanside will provide more than 30% of Oceanside’s water supply. Our staff and consultants are dedicated to providing Oceanside with innovative solutions to water reliability and continued water reuse education.”
The City of San Diego, along with Katz & Associates, received a Silver Bernays Award of Merit in Campaigns, Events, and Observances – Less Than Seven Days for its “2020 Pure Water San Diego Virtual Contractor Expo.”
“Outreach remains a key element of our Pure Water program,” said Shauna Lorance, director of public utilities for the City of San Diego. “When the pandemic made in-person engagement impossible, our community outreach and project management teams rose to the challenge and implemented a successful 2020 Pure Water Virtual Contractor Expo. Providing the personal outreach to potential contractors allows the contractors to develop the best bids possible and helps ensure a successful Pure Water project.”
The Padre Dam Municipal Water District won a Bronze Award of Excellence for its 2019 Annual Report.
“Padre Dam is proud of our communications team for the great thought, creativity, and appreciation of the District’s work that is put into projects like the annual report,” said Melissa McChesney, communications manager for the Padre Dam Municipal Water District. “They do all of this in order to share with our customers the important work and services we provide to our community.”
The SCOOP SD program and Tracks PR received a Silver Bernays Award of Excellence in Campaigns: Events and Observances – Less than Seven Days, Business, and a Bronze Bernays Awards of Merit in Creative Tactics, both for “Sweet Relief for Small Biz During COVID.”