Videos produced by the Vallecitos Water District public affairs team are now being distributed by the U.S. Environmental Protection Agency’s WaterSense program to help educate the public about water conservation nationwide. The videos can be downloaded for free on the EPA WaterSense partner platform.
The district created a series of twelve videos. A new one will be released each month and posted on the Vallecitos Water District’s social media, and shared through the EPA’s social media.
Video for October: “Shower with Power”
“We’ve found video to be a powerful communication tool at the Vallecitos Water District, and we invest a great deal of time and effort in producing high-quality information for our ratepayers,” said Chris Robbins, Vallecitos Water District Public Information/Conservation Supervisor. “We received the EPA request to partner with them to share our videos with other organizations across the U.S. We considered it a compliment and validation of our investment. We’re glad to share the information with a larger audience.”
Creativity and fun
VWD Public Information Representative Alicia Yerman collaborated with Beth Livingston and Veronica Blette of the EPA on the productions including scripting, storyboards, and visual elements.
“Beth and Veronica were the stars, as they provided a lot of the graphics and the data for us to use and make our own for the video,” said Yerman. “They made sure the graphics were up to date with the statistics and allowed us to be free and open for creativity and fun for creating the videos for other agencies to share and download. They helped review the videos to make sure the language fit their goals and criteria.”
November 2022 video has the cheeky title “Ode to the Commode”
WaterSense is a program sponsored by the EPA, designed to encourage water efficiency in the U.S. through the use of a special label on consumer products. The goal of the program is to protect the future of the nation’s water supply by encouraging a nationwide ethic of water efficiency to conserve water resources for future generations and reduce infrastructure costs.
The WaterSense label makes it simple to find water-efficient products, new homes, and programs meeting the EPA’s criteria for efficiency and performance. WaterSense-labeled products and services are certified to use at least 20% less water, save energy, and perform as well as or better than regular models.
Starting in 2019, VWD began using video to document the district’s workforce and infrastructure improvements on its social media platforms and has also engaged the public with discussions of critically important water management issues. It has won multiple awards for its work. VWD also offers live video of its board meetings and other public discussions on its YouTube channel.
(Editors Note: The Vallecitos Water District is one of the San Diego County Water Authority’s 24 member agencies that deliver water across the metropolitan San Diego region.)