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San Diego County Showing Way Forward in Beating Back Water Shortages

More than 30 years ago, if you were to visit San Diego County, you would be struck by the lush green lawns, beautiful gardens, and many folks washing their cars.

The county alongside the Pacific Coast appeared to be flush with water. But in all actuality, a major water catastrophe was already in the works.

From 1987-1992, California was hit with a megadrought, and San Diego, which was at the end of the fresh water pipeline, was in deep trouble.

Drought Safe San Diego Outreach Honored at 2022 CAPIO EPIC Awards

The San Diego County Water Authority received two awards at the 2022 California Association of Public Information Officers (CAPIO) EPIC Awards competition for California public agency communication programs.

The Water Authority’s “Drought Safe San Diego” public outreach campaign won an EPIC Award (first place) for Communications or Marketing Plans/Campaigns – In-House; and an Award of Distinction for Video Production – Promotional – In House.

Director of Public Affairs Denise Vedder and Public Affairs Manager Mike Lee with the EPIC Award for the Water Authority’s “Drought Safe San Diego” public outreach campaign. Photo: Ed Joyce EPIC Awards

Drought Safe San Diego Program Honored at 2022 CAPIO EPIC Awards

The San Diego County Water Authority received two awards at the 2022 California Association of Public Information Officials (CAPIO) EPIC Awards competition for California public agency communication programs.

The Water Authority’s “Drought Safe San Diego” public outreach campaign won an EPIC Award (first place) for Communications or Marketing Plans/Campaigns – In-House; and an Award of Distinction for Video Production – Promotional – In House.

Judges called the overall campaign effort very impressive. “A thorough campaign. Impressive numbers to back up the messaging. Definitely great work and the campaign achieved its goal.”

Judges praised the use of Switchfoot’s Jon Foreman and popular San Diego iHeartMedia radio personalities to connect with the community and highlight critically important conservation messages.

“Great backstory. I really like this campaign. this one really helped me understand that the improvements made were helping capacity, but that there was still a strong need to conserve.”

“Loved the thorough planning process you put into this project. Great use of influencers. Great campaign and kudos to SDC Water Authority for thinking ahead.”

EPIC Awards Honor Work With A Lasting Impact

The Water Authority's outreach effort drew significant national media attention, including the New York Times. Photo: New York Times/screenshot EPIC Awards

The Water Authority’s outreach effort drew significant national media attention, including the New York Times. Photo: New York Times/screenshot

The CAPIO EPIC Awards recognize the “best of the best” in government communications throughout the state. Winning entries demonstrate the most creative and effective efforts in communication and marketing campaigns, newsletter production, photography, special events, writing, website development, and video production.

The EPIC Awards honor work that made a lasting impact, providing an equal chance of winning to all entrants regardless of company or agency size and project budget. Entries are assessed on research and planning efforts which display an understanding of audience objectives and needs for information; development and execution; and how successfully the entrant organization achieves its objectives.

Drought-Safe San Diego

“Drought-Safe San Diego” also received an Award of Excellence at the 2022 APEX Awards. APEX 22 recognizes excellence in publishing by professional communicators. The campaign was honored in “Campaigns, Programs, and Plans – Public Service.” APEX 22 received more than 1,200 entries worldwide in 14 categories.

The Water Authority is a previous CAPIO EPIC Award winner in the Website category for the Water News Network, which has also won the Best Public Service or Consumer Advocacy Website category for four years in a row from the San Diego Press Club Journalism Awards.

(Editor’s note: The San Diego County Water Authority sustains a $240 billion regional economy and the quality of life for 3.3 million residents through a multi-decade water supply diversification plan, major infrastructure investments and forward-thinking policies that promote fiscal and environmental responsibility. The Water Authority works closely with its 24 member agencies to provide safe, reliable water service to the region.)

Water Conservation is Critical in San Diego County as Colorado River Declines

Sandra L. Kerl, general manager of the San Diego County Water Authority, issued the following statement in response to the U.S. Bureau of Reclamation’s 24-month projection for water levels in Lake Mead and Lake Powell.

Up to $2,000 Available for San Diego County Residents Struggling to Pay Water Bills

The San Diego County Water Authority has helped secure financial aid for low-income water customers in the region to cover overdue residential water and wastewater bills.

The authority is partnering with the Metropolitan Area Advisory Committee on Anti-Poverty of San Diego County (MAAC) and Campesinos Unidos, Inc. for outreach and education to make residents who are struggling aware of the funding.

Poll: Two-Thirds of San Diegans Say They Can Do More to Conserve Water

A new poll of San Diego County residents finds that nearly two-thirds believe they can do more to conserve water during California’s record drought.

The poll commissioned by the San Diego County Water Authority found that 88% feel they have a civic duty to use water efficiently and 66% say they can do “a little more” or “much more” to conserve.

David J. Edwards Joins Water Authority as General Counsel

The San Diego County Water Authority’s Board of Directors on August 25, announced the hiring of David J. Edwards as the agency’s new general counsel after a nationwide search. He starts his post on Oct. 3, replacing Mark Hattam, who is staying on staff for a few months before retirement to help with the transition.

Amid Drought, Tijuana Is Paying California for Colorado River Water

Tijuana is paying California for more water than it has in recent years as the city faces a growing population coupled with blistering drought that’s gripping the entire West.

Northern Baja is entitled by treaty to 1.5-million-acre feet of Colorado River water per year, which is Tijuana’s primary water source. But for years the amount that goes to Tijuana hasn’t been enough to quench demand.

David Edwards Joins Water Authority as Top Lawyer

The San Diego County Water Authority’s Board of Directors on Thursday announced the hiring of David J. Edwards as the agency’s new general counsel after a nationwide search. He starts his post on Oct. 3, replacing Mark Hattam, who is staying on staff for a few months before retirement to help with the transition.

David Edwards Joins Water Authority as Top Lawyer

The San Diego County Water Authority’s Board of Directors on Thursday announced the hiring of David J. Edwards as the agency’s new general counsel after a nationwide search. He starts his post on Oct. 3, replacing Mark Hattam, who is staying on staff for a few months before retirement to help with the transition.

Edwards has served as deputy city attorney and lead counsel for the Los Angeles Department of Water & Power since 2011, defending the city’s water rights in the Eastern Sierra and the Los Angeles Aqueduct. He brings nearly 17 years of public service at LADWP, the past 12 of which directly relate to water, natural resources, power, and public utility/agency issues. Edwards received his juris doctorate degree from Arizona State University, and he is bar-certified in California, Arizona, and Colorado.

David Edwards-General Counsel-Lawyer-San Diego County Water Authority

The San Diego County Water Authority’s Board of Directors on Thursday, August 25, announced the hiring of David J. Edwards as the agency’s new general counsel after a nationwide search. He starts his post on Oct. 3.

Significant experience in western water issues

Edwards’ current practice focuses on water rights/resource development, the Endangered Species Act, Native American issues, sustainability, legislative/regulatory affairs, and other environmental considerations related to public power/alternative energy development, CEQA and compliance with open government laws, including the Brown Act. He also brings significant experience working on issues related to the Colorado River, the Imperial Irrigation District, and the Salton Sea.

Hattam, the outgoing general counsel, started with the Water Authority in 2016 and has spent most of the past three decades litigating water issues in California.

“It’s hard to lose Mark Hattam. He served the Water Authority with distinction and handled extremely complex issues with great intellect and instinct,” said Water Authority Board Chair Gary Croucher. “At the same time, we are thrilled to welcome David Edwards, who brings with him a wealth of experience and impressed the Board with both his legal acumen and his knowledge of Western water. We look forward to his many contributions to the San Diego region.”

As general counsel, Edwards will advise the Water Authority’s Board and executive staff on a range of legal matters, including the agency’s litigation over rates set by the Metropolitan Water District of Southern California. The Water Authority is the San Diego region’s wholesale water supplier, providing imported supplies and desalinated seawater to 24 member agencies that serve 3.3 million residents and support a $240 billion economy.

The Board of Directors approved Edwards’ terms of employment during its regular monthly meeting. Edwards will report directly to the Board.

“I’m grateful for the opportunity to join the Water Authority’s team of dedicated water professionals and board members at this critical juncture in the history of water in the West,” Edwards said. “San Diego County has positioned itself well for the future – but we know that future will be full of complex challenges that require continued determination to sustain the region’s economy and quality of life.”