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Mary Matava of Oceanside is the San Diego County Farm Bureau 2022 Farmer of the Year. Photo: San Diego County Farm Bureau

Mary Matava Named 2022 San Diego County Farmer of the Year

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The San Diego County Farm Bureau named Mary Matava as its 2022 Farmer of the Year. Matava, involved in the region’s agriculture industry for 45 years, was recognized for her achievement at an awards dinner September 7 at the Bernardo Winery in Rancho Bernardo.

The Farmer of the Year award is presented to an active or retired farmer who has had a positive impact on the agriculture industry, is active in the community beyond agriculture, and has represented the agricultural industry publicly on behalf of farming interests.

Matava is a trained agronomist with 40 years of experience and a leading expert in soil assessment and amendments, green waste recycling, facility management, and avocado farming.

Agronomy and recycling

According to the Farm Bureau, Matava’s work involves “assessing the agronomic suitability of Southern California soils.” For the last 25 years, Matava’s company has manufactured organic soil amendments used by farmers throughout Southern California.

Agronomy is the science and technology of producing and using plants by agriculture for food, fuel, fiber, chemicals, recreation, or land conservation, soil management, and crop production.

Matava fights climate change through improved farming technology

Matava has spent much of her career studying local soils to determine what kind of nutrients are present and beneficial for crops while also finding more efficient ways to use water and reduce greenhouse gas emissions. The California Air Resources Board reports 20% of the methane emissions in California come from landfills. The Environmental Protection Agency cites methane from landfills as the third largest overall source of methane in the U.S.

Matava is the owner and operator of Agri Service, based in Oceanside, and employs 30 people. Agri Service operates compost facilities in Southern California, including the El Corazon Compost Facility in Oceanside.

Since 1995, the City of Oceanside has partnered with Agri Service, Inc. to develop an innovative public-private recycling program, reducing its landfill waste while creating beneficial soil amendments, and sharing the most up-to-date industry standards. Since its inception, the compost facility has processed over two million tons of green waste into high-quality soil amendments, mulch, and potting mixes while reducing methane emissions.

Video tour of the El Corazon Compost Facility

Agri Service also operates a compost facility in Otay Mesa, open to the public. Since it opened, Agri Service has processed more than 2.5 million tons of green waste products.

Matava represents the county’s farming professionals

Matava uses her own compost products on her family’s avocado farm in South Morro Hills, where she grows six varieties of avocados.

Her focus for the future is continuing to find ways to mitigate the effects of climate change and pollution, while also producing high-quality farming products. She previously served as president of the San Diego County Farm Bureau and in a variety of roles on the Farm Bureau’s board of directors.

Matava is the second straight Farmer of the Year Winner from Oceanside. Strawberry farmer Neil Nagata, the 2021 Farmer of the Year, is also from Oceanside.

The San Diego County Farm Bureau is a nonprofit organization supporting the more than 5,700 farms within the county. The mission of the Farm Bureau is to foster San Diego agriculture through education, public relations, and public policy advocacy in order to promote the economic viability, sustainability, and community building of agriculture.

(Editor’s note: The City of Oceanside is one of the San Diego County Water Authority’s 24 member agencies that deliver water across the San Diego County region.) 

Neil Nagata is 2021 San Diego County Farmer of the Year

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The San Diego County Farm Bureau named third-generation Oceanside farmer Neil Nagata its 2021 Farmer of the Year. The Farmer of the Year award is presented to an active or retired farmer who has had a positive impact on the agriculture industry, is active in the community beyond agriculture, and has represented the agricultural industry publicly on behalf of farming interests.

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Third generation Oceanside strawberry grower Neil Nagata of Nagata Brothers Farms is the 2021 San Diego County Farm Bureau Farmer of the Year. Photo: California Strawberry Commission

Neil Nagata is 2021 San Diego County Farmer of the Year

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The San Diego County Farm Bureau named third-generation Oceanside farmer Neil Nagata its 2021 Farmer of the Year. The Farmer of the Year award is presented to an active or retired farmer who has had a positive impact on the agriculture industry, is active in the community beyond agriculture, and has represented the agricultural industry publicly on behalf of farming interests.

Nagata is the President of Nagata Brothers Farms. In 1902, Nagata’s grandfather immigrated to California from Japan and began farming strawberries in 1920. Nagata’s father George and his brothers formed Nagata Brothers Farms, and his son Neil took on the business 34 years ago. “From that point on, I’ve been farming strawberries ­– so three generations of California strawberry growers.”

Nagata joined the California Strawberry Commission in 1991 and served as a board member and past chairman of their organization. In a video produced by the California Strawberry Commission, Nagata talked about his life as a farmer alongside his 98-year-old father George, who retired just a few years ago and who still lives on the farm in Oceanside.

Facing the challenges of farming in a drought

Throughout his three decades in farming, Nagata says water management has always been a significant challenge.

“We’ve had to become very efficient and very conservative with our water. When I first started, (irrigation) technology was more rudimentary,” said Nagata.

Now, advances are helping California’s family farms survive.

“Electronic controls and electronic monitoring offer efficiency,” he said. “There is greater ease of application for field use. Costs have come down. The quality of materials has improved with advances in technology and materials. Things have become more efficient. We’re still here.”

In addition to his growing experience, Nagata is an expert in many aspects of agriculture and biological science, including field and commercial research and production. He says it takes a scientific mind and a lot of passion to be a good strawberry grower. Nagata says his father made a strong impression with his care of the land.

Neil Nagata says he still loves strawberries, especially when they are fresh from the fields. Photo: California Strawberry Commission

Neil Nagata says he still loves strawberries, especially when they are fresh from the fields. Photo: California Strawberry Commission

“All the strawberry farmers that I know including myself, really care about the land, the fruit that we produce, and the people that work for us,” said Nagata. “It’s really all-encompassing. We try to do what’s right for everybody.

“At the end of the day, we want to present something that is beneficial to our consumers and healthy and good for you, and tastes good. I still eat strawberries, and my favorite way is right out of the field,” he said. “My favorite thing about strawberry growing is being able to have people enjoy what I produce. It’s really rewarding when people just say, “You have the best strawberries.”’

Advocate, mentor, and philanthropist supporting farming

Neil Nagata served as San Diego County Farm Bureau President from 2017 – 2019, and has been a board member since 2008. He works with regulators and legislators to support fruit and vegetable production in the U.S. and Internationally. Nagata has also been involved with many other agricultural associations.

Nagata is the founding president of the non-profit California Strawberry Growers Scholarship Fund, providing scholarships for children of California strawberry farmworkers. During the past 26 years, over $2 million has been raised and gifted to farmworkers’ children.

Nagata will be the guest of honor at the County Farm Bureau’s annual Farmer of the Year event in October and celebrate his recognition among the agriculture community with family and friends.

(Editor’s note: The San Diego County Farm Bureau is a non-profit organization supporting the more than 5,700 farms within the county. The mission of the Farm Bureau is to foster San Diego agriculture through education, public relations, and public policy advocacy in order to promote the economic viability, sustainability, and community building of agriculture. For more information: www.sdfarmbureau.org.)

Limited rainfall means avocado grower John Burr must use innovative farming methods. Photo: Water Authority

San Diego’s Farmer of the Year Taps Every Drop

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Growing water-intensive crops like avocados in San Diego County is no small feat. Producing avocados requires the use of innovative farming methods to supply the trees with enough water.

It’s the use of innovative farming methods that earned John Burr the title of San Diego County’s Farmer of the Year – an honor he recently celebrated on KUSI-TV with Water Authority Board Chair Jim Madaffer as part of the agency’s Brought to You by Water outreach and education program.

Innovative farming methods

Over the past few months, the Water Authority partnered with local agriculture industry leaders like the San Diego County Farm Bureau to highlight the importance of safe and reliable water supplies for more than 5,500 local farms that are part of the county’s $4.8 billion agriculture industry.

Local farmers like Burr are invaluable in growing the agricultural bounty that sustains 3.3 million residents and the region’s quality of life.

Found in everything from tacos to smoothies to toast, avocados have become a staple in California cuisine and, with only about 10 inches of annual rainfall in the San Diego region, it takes innovation and technology to grow the popular fruit.

Technology saves water

For decades, Burr has been perfecting the operations on his Escondido farm, using state-of-the-art technology like the California Irrigation Management Information System. Two different satellite systems allow him to regulate irrigation by zones to determine precise water amounts to prevent using too much or too little water on his trees.

Satellites collect data, which Burr then analyzes with spreadsheets to determine how many gallons of water each tree requires. Every bit of data collected, from water usage to atmospheric conditions to soil type, allows Burr and his team to streamline their operations to be even more water-efficient.

“In San Diego County, we have to get the most out of our crops with the least amount of water,” said Burr, who irrigates his farm with water from the City of Escondido. “When the weather varies with changing seasons or fluctuating weather patterns, providing the right amount of water at the right time is paramount to using water efficiently. These technologies provide the information and tools that allow us to do that consistently, and ensure our crops grow successfully.”

Efficient land use conserves water

Those who see Burr’s farm may also notice another difference from the typical avocado farm, which is that his groves are designed for high-density planting.

“A typical avocado grove can have about 100 trees, but ours have about 400 in the same area of land. This cuts our water usage in half,” he said.

Each tree is also limited in height to prevent water loss through transpiration. This is especially important in a region like San Diego County, where temperatures can rise quickly on summer days.