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our hundred community members took tours of the five-step water purification process at the Demonstration Facilities. Photo: City of San Diego

Awards Recognize Water Agency Outreach and Education Efforts

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The San Diego/Imperial Counties Chapter of the Public Relations Society of America recognized the San Diego County Water Authority and three regional member water agencies for exceptional work in public outreach and education efforts at its annual Bernays Awards ceremonies on Nov. 7.

The initiatives are designed to inform stakeholders and ratepayers about initiatives ensuring a safe and reliable water supply.

Water agency outreach and communication programs supporting the region’s projects using proven water purification technology to purify recycled water to create new local sources of high-quality drinking water won multiple honors.

The Water Authority’s informative “Brought To You By Water” video series, highlighting the importance of water reliability to the region’s economy, also won recognition.

Visitors learn about technology used to purify and recycle water at Pure Water Oceanside open house outreach events. Photo: City of Oceanside Water agency outreach

Visitors learn about the technology used to purify and recycle water at Pure Water Oceanside open house outreach events. Photo: City of Oceanside

The City of Oceanside won in three categories for Pure Water Oceanside:

Bronze Award of Excellence, Research/Evaluation

“Research Makes a Difference.” Pure Water Oceanside, City of Oceanside, and NV5 Inc.

Bronze Award of Excellence, Community Relations, Nonprofit/Government/Association

Pure Water Oceanside, City of Oceanside, and NV5 Inc.

Silver Award of Merit, Events, and Observances (7 days or fewer, Nonprofit/Government/Association)

“Pure Water Oceanside – World of Water,” City of Oceanside and NV5 Inc.

“Providing our water customers with quality and creative communications is a cornerstone of our transparency efforts,” said Cari Dale, water utilities director for the City of Oceanside. “By being recognized by PRSA for our passion, creativity and innovative methods to communicate about Pure Water Oceanside – a program that will provide a new, local source of high-quality drinking water as soon as 2021 – our public outreach work is validated in bringing such an important and beneficial project to Oceanside.”

Visitors to the East County Water Festival on Sept. 8 can t, tour the East County Advanced Water Purification Demonstration Facility. Photo: Courtesy Padre Dam MWDVisitors to the East County Water Festival on Sept. 8 tour the East County Advanced Water Purification Demonstration Facility. Photo: Courtesy Padre Dam MWD

The East County Advanced Water Purification Program, which includes the Padre Dam Municipal Water District, City of El Cajon, County of San Diego, won with NV5 in two categories for its East County Water Festival. It received an Award of Excellence in the Creative Tactics category and was also named a “Best of Show” winner among all Bronze entries.

“As a public entity of the communities we serve, it is imperative that we communicate effectively the benefit and need of key water projects,” said Melissa McChesney, communications manager for the Padre Dam Municipal Water District. “Our outreach team has done an outstanding job sharing with our communities the importance of the East County Advanced Water Purification Project. I am thrilled to see this essential work recognized by PRSA.”

Attendees enjoyed a variety of family-friendly activities at the third annual Pure Water Day. Photo: City of San Diego

Attendees enjoyed a variety of family-friendly activities at the third annual Pure Water Day. Photo: City of San Diego

The City of San Diego won a Bronze Award of Excellence for its Community Outreach in the Nonprofit/Government/Association category for its work on behalf of Pure Water San Diego’s Phase 1.

“The City of San Diego and Katz & Associates were pleased to have Pure Water San Diego’s community outreach efforts recognized by PRSA,” said Amy Dorman, deputy director, Pure Water Operations. “The Pure Water San Diego team formed community-specific working groups to gather informed feedback on how to avoid or minimize construction impacts from future Pure Water pipelines.”

The Water Authority’s regional outreach and education program, “Brought to You by Water,” was recognized with several awards.

The B2UbyH2O program was designed to expand Water Authority relationships and help stakeholders across the region recognize the critical value of safe and reliable water supplies for our economy and quality of life.

The program won Bronze Bernays Awards in the Video/Video Program and Creative Tactics categories for a series of videos featuring local leaders discussing the importance of water to their business or industry.

The series also won Silver Bernays awards in the Public Service category and the Reputation/Brand Management category.

Denise Vedder, director of the Water Authority Public Outreach and Conservation Department, was honored as the Public Relations Professional of the Year for the PRSA San Diego/Imperial Counties chapter. The honor is presented each year to a public relations practitioner who shows dedication to bettering the public relations field through innovative thinking and successful planning.

Past winners include Diana Lucero, director of marketing and public relations, San Diego County Regional Airport Authority and Chris Wahl, president, Southwest Strategies.

Marine Corps Air Station Miramar embarked on a water conservation program about a decade ago and, through a $6 million investment, decreased its potable water use by more than 40% since 2007. (Left to right: Mick Wasco, MCAS Miramar Utilities & Energy Management Branch Head; MCAS Miramar Commanding Officer Charles B. Dockery; Gary Bousquet, Water Authority Deputy Director of Engineering). Photo: Water Authority

Marine Corps Air Station Miramar Receives Water Efficiency Award

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The San Diego County Water Authority today presented its 2019 Water Innovation & Efficiency Award to Marine Corps Air Station Miramar for significantly reducing its overall potable water use.

The reduction was achieved through a successful water conservation program and new infrastructure for distributing reclaimed water. The award was announced at the Industrial Environmental Association’s 35th Annual Environmental Conference at the San Diego Convention Center.

The award is part of the Water Authority’s Brought to You by Water outreach and education program, and an effort to recognize water-efficiency investments among the region’s top industries and organizations in conjunction with the IEA.

Shared history in the region

“The Water Authority shares a unique history with our military – we were created in 1944 to deliver imported water supplies to support our troops and communities at the height of World War II,” said Jim Madaffer, chair of the Water Authority’s Board of Directors. “San Diego County has the largest concentration of military personnel in the world, and we are very proud that they are so committed to water efficiency and preserving our most important natural resource as they carry out their mission to protect our country.”

As one of the largest Marine Corps Air Stations and with more than 12,000 civilian Marines, contracted employees, service members and their families aboard the base, MCAS Miramar plays a crucial role in the San Diego region and in supporting our nation’s strategic defense. To that end, MCAS Miramar has and will continue to use unique and innovative solutions to maximize its resiliency, and lower dependence on natural resources. MCAS Miramar is a water customer of the City of San Diego.

“We are committed to implementing sustainability practices and principles that enhance training opportunities, sustain our incredible quality of life in San Diego County, and preserve the natural environment,” said Captain Matthew Gregory, director of communications for MCAS Miramar. “We are honored to receive this acknowledgement of the good work we are doing at Miramar in a region that has made such incredible strides in improving water-use efficiency.”

Investment in a multifaceted conservation program

MCAS Miramar embarked on a water conservation program about a decade ago, and through a $6 million investment, MCAS Miramar decreased its potable water use by more than 40% since 2007.

In 2015, the commanding officer formed a water conservation board tasked with reducing the base’s overall potable water use. The base now has a total of more than 5 miles of reclaimed water distribution systems, an increase of 47% from two years ago. This reclaimed water infrastructure as well as other water efficiency projects has allowed the base to save more than 100 million gallons of potable water each year.

Reclaimed water at the base is now being used for irrigation, construction-related activities, dual-plumbed buildings, street sweeping and soon for evaporative cooling. In addition, MCAS Miramar converted all aircraft and vehicle wash racks to isolated recirculated water systems, conserving 75% of the water used to wash essential equipment.

Bringing industrial environmental leaders together

“MCAS Miramar is a prime example of efforts by our region’s largest employers to make the most of every drop of water,” said Jack Monger, CEO of IEA. “I’m confident that our members will continue to develop innovative water-saving practices and technologies.”

The Water Authority’s Brought to You by Water program, developed in partnership with its 24 member agencies, was designed to bolster regional appreciation for the value of safe and reliable water supplies. That effort includes enhanced partnerships to highlight the importance of water reliability to the region’s economy.

Switchfoot Guitarist Jon Foreman Sings Praises of San Diego Water Reliability

Switchfoot Guitarist Jon Foreman Sings Praises of San Diego Water Supply Reliability

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The San Diego County Water Authority has partnered with San Diego singer and guitarist Jon Foreman of Switchfoot to create a series of videos highlighting the value of water to the region’s economy and quality of life.

From sustaining world-famous tourist destinations to making world-class guitars, the San Diego lifestyle wouldn’t be possible without clean and reliable water supplies delivered by the Water Authority and its 24 member agencies.

“It takes a huge investment from the San Diego County Water Authority and its member agencies to maintain the pipes that deliver water across our region,” Foreman says in one of the videos.

Reliable water supply fuels San Diego economy

The video series includes virtual tours of the Claude “Bud” Lewis Carlsbad Desalination Plant, Olivenhain Dam and Reservoir, and the Water Conservation Garden in El Cajon.

Foreman talks with Mark Cafferty, president and CEO of the San Diego Regional Economic Development Corp., about the importance of water to some of the region’s biggest industries.

He also tours the Water Conservation Garden, where residents and businesses can learn how to use water efficiently and “make the most out of every drop.”

BRO-AM brought to you by water

The Water Authority is sponsoring Switchfoot’s annual BRO-AM beach festival, which is set for June 29 at Moonlight Beach in Encinitas.

The Water Authority’s Brought to You by Water outreach and education program is designed to convey the importance of safe and reliable water supplies for sustaining the region’s 3.3 million people and its $231 billion economy.

Starting in 2018, the Water Authority has highlighted some of the region’s core industries – tourism, manufacturing, brewing and agriculture – that would not exist without substantial investments in water supply reliability by the Water Authority and its 24 member agencies.

Matthew G Phy tweeted this photo and two other photos in the San Diego Grown Photo Contest.

San Diego Grown Photo Contest Highlights Agriculture

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More than 260 photos were submitted during May as part of the “San Diego Grown Photo Contest” highlighting how safe and reliable water supplies fuel the region’s thriving agriculture industry. The San Diego County Water Authority hosted the social media contest during Water Awareness Month.

The contest highlights the significance of agriculture to the regional economy. As one of the nation’s top producers of avocados, ornamental trees and shrubs, flowers, succulents, lemons, and other agricultural products, San Diego County farms cover approximately 250,000 acres and generate $4.8 billion in total annual economic activity.

Photos were posted to Twitter and Instagram using the hashtag #B2UbyH2O and came from home gardens, local farms, community gardens and farmers’ markets throughout the region.

A giant Swiss chard was one of the most liked in the San Diego Grown Photo Contest in May 2019.

Kristina Cornejo submitted this photo on Twitter of a giant Swiss Chard in the San Diego Grown Photo Contest.

One participant on Instagram thanked the Water Authority, posting this comment: “Things like these are what bring Communities together and brings awareness to the importance of water in our lives!”

Contest ‘Brought To You By Water’

The San Diego Grown Photo Contest was part of the Water Authority’s ongoing Brought to You by Water outreach and education program, designed to convey the importance of water supply reliability for sustaining the region’s 3.3 million people and its $231 billion economy. The Water Authority and its 24 member agencies work together to meet current and future water demands, while promoting water-use efficiency.

Qualifying submissions received prizes generously donated by local businesses and organizations including Specialty Produce, the San Diego County Farm Bureau, and Jimbo’s … Naturally.

Over the past year, the Water Authority has highlighted an array of the region’s core industries – including tourism, manufacturing and brewing – that would not exist without substantial investments in water supply reliability by the Water Authority and its 24 member agencies.

Those industries provide tens of thousands of jobs that help make San Diego County universally regarded as one of the best places to live. The regional economy is made possible, in part, by continued investments in the pumps, pipes, projects and people who deliver more than 450,000 acre-feet of water per year for everything from washing hotel towels and growing avocados to brewing craft beer and building ships.

Follow #B2UbyH2O on Instagram and Twitter to see all the photos.

 

The “San Diego Grown Photo Contest” on Instagram and Twitter highlights the significance of agriculture to the regional economy. Photo: Water Authority

San Diego Grown Photo Contest Highlights County’s Agricultural Bounty

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The San Diego County Water Authority is hosting a social media photo contest during Water Awareness Month in May to celebrate how safe and reliable water supplies fuel the region’s local farms and food production.

The “San Diego Grown Photo Contest” on Instagram and Twitter highlights the significance of agriculture to the regional economy. As one of the nation’s top producers of avocados, ornamental trees and shrubs, flowers, succulents, lemons, and other agricultural products, San Diego County’s farms generate nearly $4.8 billion in total annual economic activity on some 250,000 acres.

The contest is part of the Water Authority’s ongoing Brought to You by Water outreach and education program, designed to convey the importance water supply reliability for sustaining the region’s 3.3 million people and its $231 billion economy. The Water Authority and its 24 member agencies work together to meet current and future water demands, while promoting water-use efficiency.

“Safe and reliable water supplies help more than 5,500 farms to thrive in our region – not to mention countless backyard gardens, community gardens and farmers markets,” said Jim Madaffer, chair of the Water Authority’s Board of Directors. “This photo contest offers everyone a chance to showcase their favorite locally grown fruits, vegetables, flowers and nursery plants, and to win some great prizes donated by sponsors who share our commitment to our region’s most precious natural resource.”

Agriculture: brought to you by water

The Water Authority is coordinating with the nonprofit local chapter of the Farm Bureau, which is supported solely by more than 2,000 dues-paying members. Established in 1914, it serves the needs of the San Diego agriculture community through a variety of advocacy and education initiatives.

“Farming is a foundational piece of our regional economy and quality of life – but it doesn’t happen without a reliable water supply,” said Eric Larson, executive director of the San Diego County Farm Bureau. “Our farmers are constantly innovating to use water more efficiently through adopting new technology and more-efficient crops.”

Reliable water supply helps drive regional economy

Entering the photo contest is easy: Take a photo of your favorite locally grown fruits, vegetables, flowers or nursery plants and post the photo to Instagram or Twitter using #B2UbyH2O between May 1-31. Participants must be at least 18 years old to enter.

Qualifying submissions are eligible for prizes generously donated by local businesses and organizations including Specialty Produce, the San Diego County Farm Bureau, and Jimbo’s …Naturally! Winners will be drawn randomly each week from posts that meet contest rules here, and they will be announced on social media.

Over the past year, the Water Authority has highlighted an array of the region’s core industries – including tourism, manufacturing and brewing – that would not exist without substantial investments in water supply reliability by the Water Authority and its 24 member agencies.

San Diego County is home to more than 5,500 local farms and a $4.8 billion agriculture industry fueled by safe and reliable water supplies from the Water Authority and its 24 member agencies. Photo: Water Authority

Farm-to-Table Event Highlights San Diego County Products

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On April 25, the San Diego County Farm Bureau is bringing a one-of-a-kind tasting and education event to the famous Carlsbad Flower Fields. Up to 300 people from around the county will experience a remarkable variety of recipes and beverages, all prepared from locally sourced ingredients by some of the best chefs in the region.

San Diego leads nation in avocados, vine-ripe tomatoes

Many people don’t realize that a lot of the produce they buy at grocery stores or enjoy in local restaurants is grown right here in San Diego County. In fact, the county is home to more than 5,500 local farms and a $4.8 billion regional agriculture industry fueled by safe and reliable water supplies from the Water Authority and its 24 member agencies.

Thursday’s event, called “Graze at the Fields,” is an opportunity for the community to connect with farmers. In addition to enjoying hand-crafted samples and beverages, guests will have a chance to talk with local growers and purveyors to learn about all that goes into producing the finest and freshest local farm products.

The Water Authority is sponsoring the event as part of its Brought to You by Water outreach and education program, which was created to raise awareness about the importance of safe and reliable water supplies for San Diego County’s key industries and quality of life. During April, May and June, the Water Authority is partnering with the region’s agriculture industry to highlight the local bounty that is “Brought to You by Water.”

For more information about Graze at the Fields, go to sdfarmbureau.org/graze-at-the-fields.

Share photos of your favorite San Diego County produce

Following the event, the Water Authority also will kick off a social media photo contest that will run through the month of May, to coincide with Water Awareness Month.

Between May 1-31, participants who submit a photo of their favorite locally grown vegetables, fruits, nursery plants or flowers and use the #B2UbyH2O will be entered to win prizes generously donated by local businesses and organizations, including the San Diego County Farm Bureau, Specialty Produce, and Jimbo’s…Naturally!

More information about the Brought to You by Water program and the social media contest is at b2ubyh2o.org.

MarketInk: Airport Helps Promote Water Authority’s ‘Brought to You by Water’ Campaign

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The San Diego County Regional Airport Authority is donating free digital advertising space at Lindbergh Field to the San Diego County Water Authority. The advertising is valued at tens of thousands of dollars. Starting the day before Thanksgiving, monitors at the airport’s baggage claim carousels in both Terminal 1 and 2 began announcing that San Diego is “Brought to You By Water.” The Water Authority said the ads’ takeaway message is the importance of water reliability to the region’s core industries, including tourism, manufacturing, agriculture and brewing.

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Water Authority, NASSCO & EDC Celebrate Manufacturing Day

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General Dynamics NASSCO – one of the San Diego region’s largest employers – hosted Water Authority Board Chair Jim Madaffer and Jesse Gipe,  senior economic development manager for the San Diego Regional Economic Development Corp.,  for national Manufacturing Day on Oct. 5 as part of a partnership to promote the importance of a safe and reliable water supply to sustain the local economy.  The partnership was forged during the Water Authority’s Brought to You by Water outreach and education program, which includes stakeholders from key industry sectors such as tourism, manufacturing, brewing and agriculture.

See video of Madaffer’s onsite tour here.

 

Water Industry Journal Highlights ‘Brought To You By Water’ Outreach

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ACWA News, a publication of the Association of California Water Agencies, featured the San Diego County Water Authority’s “Brought To You By Water” campaign in its August 17 issue. The story, “San Diego Region Celebrates Water Reliability,” shares details about the successful partnership between the Water Authority and numerous business and community partners region to highlight the multi-billion dollar economic benefits of investments in safe and reliable water supplies for the San Diego region.

The feature story reports on outreach efforts planned by the Water Authority and its member agencies, including regional events for industry sectors, along with street fairs, farmers markets, and other opportunities to talk about water with residents. As a way to start conversations about water, the Water Authority is taking a giant beach ball — nearly 10 feet in diameter — branded with the Brought to You by Water logo that was signed by guests at the kickoff event for the outreach program in June.

Click here to read the full story.

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Fresh water aboard Midway was critical to building up enough fresh-water steam to accelerate this A-6E Intruder from 0 to approximately 150 miles per hour in only three seconds. Photo: USS Midway Museum

USS Midway: A History of Sustainable Water Management

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The USS Midway Museum, docked in San Diego, is the most popular naval warship museum in the United States and among the most visited museums in the country, with 1.4 million people annually coming aboard.

Those visitors discover the Midway made its own fresh water while at sea, from the first day it was commissioned in 1945 until it was taken out of active service in 1992. But when this venerable aircraft carrier found new life as the USS Midway Museum in 2004, its relationship with water entered a new era as well.

The USS Midway Museum served as host for the launch of the San Diego County Water Authority’s new education and outreach program: Brought to You by Water.

The program underscores the importance of water reliability for the region’s key industries such as tourism and the military — something the operators of the USS Midway Museum understand on multiple levels.

Supporting a floating city at sea with water supplies

Twelve massive boilers aboard Midway converted fresh water into steam, the lifeblood of any aircraft carrier. Those boilers required periodic scraping, a dirty job far below the water line. Photo: Courtesy USS Midway Museum

Twelve massive boilers aboard Midway converted fresh water into steam, the lifeblood of any aircraft carrier. Those boilers required periodic scraping, a dirty job far below the water line. Photo: Courtesy USS Midway Museum

When deployed at sea, sailors aboard the USS Midway produced 240,000 gallons of fresh water daily through 12 boilers to support the floating city of 4,500 men. From cooking pasta to feeding sailors, to propelling the catapult system launching aircraft off the flight deck, the Midway depended on a safe and reliable water supply to thrive, just as the San Diego region does today.

Two evaporator plants deep inside the ship took in seawater and produced fresh water via desalination. According to Scott McGaugh, Midway Director of Marketing, working in those “evap spaces” was among the toughest duty assignments aboard the Midway. When one of these plants went out of service, the Midway had to ration its water.

Even in the best of times at sea, sailors always lived with a limited water supply, and water conservation was standard operating procedure. Consider a “Navy shower” — getting wet for 30 seconds or less, shutting the water off, soaping up, and then a quick rinse. That was the lifestyle during deployment, including a stretch when the Midway set a deployment record for aircraft carriers — 327 consecutive days at sea.

Water conservation remains a priority

Four steam throttle boards such as this were the gas pedals aboard Midway. Sailors here in 1958 fed the proper amount of steam into the four turbines necessary for propulsion and a top reported speed of 30 knots per hour. That’s 34 miles an hour for the 65,000-ton aircraft carrier when active—fast enough to water ski behind Midway. Photo: Courtesy USS Midway Museum

Four steam throttle boards such as this were the gas pedals aboard Midway. Sailors here in 1958 fed the proper amount of steam into the four turbines necessary for propulsion and a top reported speed of 30 knots per hour. That’s 34 miles an hour for the 65,000-ton aircraft carrier when active—fast enough to water ski behind Midway. Photo: Courtesy USS Midway Museum

While the USS Midway Museum doesn’t have to generate its own fresh water anymore, the conservation mindset is still a part of its daily life. Chief Engineer Len Santiago for the Midway says it is a priority for his team of 64 engineers to be good stewards of water and the ship deploys modern technology such as waterless urinals and sensors on faucets.

The most critical issue for the USS Midway Museum is water leaks. The Water Authority encourages homeowners to monitor their plumbing for leaks. Now imagine monitoring hundreds of miles of pipes aboard a floating museum.

“My staff and I have to make sure first, no leaks,” said Santiago. His team checks all systems regularly. “We have hundreds of spaces where pipes run through. We check all sensors in our restrooms for guests are working properly. Problems like a running faucet are reported immediately.

“As we grow as a museum, our infrastructure will continue to grow,” said Santiago. “In the 21st century, we’ll continue to leverage technology. I expect to have sensors that will alert me to water on the deck somewhere that might indicate a leak – even in things like air conditioning.”