The San Diego County Water Authority is hosting a social media photo contest during Water Awareness Month in May to celebrate how safe and reliable water supplies fuel the region’s local farms and food production.
The “San Diego Grown Photo Contest” on Instagram and Twitter highlights the significance of agriculture to the regional economy. As one of the nation’s top producers of avocados, ornamental trees and shrubs, flowers, succulents, lemons, and other agricultural products, San Diego County’s farms generate nearly $4.8 billion in total annual economic activity on some 250,000 acres.
The contest is part of the Water Authority’s ongoing Brought to You by Water outreach and education program, designed to convey the importance water supply reliability for sustaining the region’s 3.3 million people and its $231 billion economy. The Water Authority and its 24 member agencies work together to meet current and future water demands, while promoting water-use efficiency.
“Safe and reliable water supplies help more than 5,500 farms to thrive in our region – not to mention countless backyard gardens, community gardens and farmers markets,” said Jim Madaffer, chair of the Water Authority’s Board of Directors. “This photo contest offers everyone a chance to showcase their favorite locally grown fruits, vegetables, flowers and nursery plants, and to win some great prizes donated by sponsors who share our commitment to our region’s most precious natural resource.”
Agriculture: brought to you by water
The Water Authority is coordinating with the nonprofit local chapter of the Farm Bureau, which is supported solely by more than 2,000 dues-paying members. Established in 1914, it serves the needs of the San Diego agriculture community through a variety of advocacy and education initiatives.
“Farming is a foundational piece of our regional economy and quality of life – but it doesn’t happen without a reliable water supply,” said Eric Larson, executive director of the San Diego County Farm Bureau. “Our farmers are constantly innovating to use water more efficiently through adopting new technology and more-efficient crops.”
Reliable water supply helps drive regional economy
Entering the photo contest is easy: Take a photo of your favorite locally grown fruits, vegetables, flowers or nursery plants and post the photo to Instagram or Twitter using #B2UbyH2O between May 1-31. Participants must be at least 18 years old to enter.
Qualifying submissions are eligible for prizes generously donated by local businesses and organizations including Specialty Produce, the San Diego County Farm Bureau, and Jimbo’s …Naturally! Winners will be drawn randomly each week from posts that meet contest rules here, and they will be announced on social media.
Over the past year, the Water Authority has highlighted an array of the region’s core industries – including tourism, manufacturing and brewing – that would not exist without substantial investments in water supply reliability by the Water Authority and its 24 member agencies.