It is no secret that the COVID-19 pandemic has impacted the water industry. Revenue shortfalls from a decline in commercial and industrial water use and some residential customers struggling to pay bills are affecting utilities across the country. The service must go on, but in some cases the revenue lags. Conservative estimates from the National Association of Clean Water Agencies suggest the industry as a whole is expected to lose at least $12.5 billion due to the coronavirus when all is said and done.