WaterSmart Moves Pay Off for Fallbrook Avocado Farm

Josh Kane didn’t know a lot about avocado farming 10 years ago, but he does now.

In 2001, Kane’s mother bought a 60-acre avocado farm, the Rice Canyon Ranch, in Fallbrook, thinking it would be a good investment. But, some not-so-good advice, and the 2014 drought, had the business in a nosedive. Rice Canyon took a long-term investment perspective and invested in innovative measures, including tree stumping and grafting. Those strategies, along with smart irrigation, helped turn the farm around.