Water Officials’ Message: Golf Industry Must Do More to Meet Ongoing Drought

Even in the middle of a cool and wet winter in the Coachella Valley and California in general, officials of the Coachella Valley Water District have a blunt message for the desert’s golf course industry: Take the ongoing drought seriously, because changes could be coming to water availability sooner rather than later.

“We wanted to give the picture as we know it today where the state of play is for our water resources,” said Dr. Robert Cheng, assistant general manager for CVWD and one of the main speakers at a golf and water summit that attracted more than 150 golf industry officials Wednesday at Mission Hills Country Club in Rancho Mirage. “We hope we paint a picture that is accurate, that is dire, that there is a need for additional actions from the golf industry to help them still maintain viability in this current situation.”