As part of its campaign to promote the quality of local water supplies, the San County Diego Water Authority and its 24 member agencies have partnered with Encinitas resident and Grammy-award winning musician Jon Foreman of Switchfoot to create a series of videos highlighting how tap water across the region meets or exceeds stringent state and federal standards.
The new videos are part of the Water Authority’s regional Trust the Tap outreach and education platform, which was launched in early 2020 to assure the public about the safety of water during the coronavirus pandemic.
https://www.waternewsnetwork.com/wp-content/uploads/2018/02/water-news-network.png00Mike Leehttps://www.waternewsnetwork.com/wp-content/uploads/2018/02/water-news-network.pngMike Lee2020-11-16 10:25:592020-12-02 05:50:31Region’s Water Quality Celebrated by Switchfoot Musician Jon Foreman
As part of its campaign to promote the quality of local water supplies, the San County Diego Water Authority and its 24 member agencies have partnered with Encinitas resident and Grammy-award winning musician Jon Foreman of Switchfoot to create a series of videos highlighting how tap water across the region meets or exceeds stringent state and federal standards.
The new videos are part of the Water Authority’s regional Trust the Tap outreach and education platform, which was launched in early 2020 to assure the public about the safety of water during the coronavirus pandemic. Related messages were shared in English and Spanish.
Region’s water quality celebrated
The videos highlight efforts to sample, test and treat water at three locations: Olivenhain Dam and Reservoir, the Twin Oaks Valley Water Treatment Plant and the Vista Irrigation District’s water quality lab. Foreman talks about sampling and treating with the Water Authority’s Chris Castaing and Javier Chavez, and he talks about testing with VID’s Distribution Supervisor Dean Farris.
The new videos are being shared on a variety of digital platforms, including website ads and social media (Twitter, Facebook, YouTube, and Instagram) in partnership with various radio stations. They also will be used as “pre-roll” video on streaming services.
Trust the Tap
Drinking water provided by the Water Authority and its 24 member agencies is treated by a combination of technologies – including sedimentation, filtration and disinfection – that chemically deactivate and physically remove bacteria, viruses and other contaminants.
This is the second time Foreman has partnered with the Water Authority. He interviewed Water Authority staff and toured various facilities for a series of videos in 2019 as part of the Brought to You by Water outreach and education program. The eight videos received more than 200,000 views on YouTube and were widely shared on social media.
https://www.waternewsnetwork.com/wp-content/uploads/2020/11/JonForeman-VID-PRIMARY-scaled.jpg13632560Mike Leehttps://www.waternewsnetwork.com/wp-content/uploads/2018/02/water-news-network.pngMike Lee2020-11-16 06:27:492020-12-29 08:16:32Region’s Water Quality Celebrated by Switchfoot Musician Jon Foreman
The San Diego County Water Authority has partnered with San Diego singer and guitarist Jon Foreman of Switchfoot to create a series of videos highlighting the value of water to the region’s economy and quality of life.
From sustaining world-famous tourist destinations to making world-class guitars, the San Diego lifestyle wouldn’t be possible without clean and reliable water supplies delivered by the Water Authority and its 24 member agencies.
“It takes a huge investment from the San Diego County Water Authority and its member agencies to maintain the pipes that deliver water across our region,” Foreman says in one of the videos.
Reliable water supply fuels San Diego economy
The video series includes virtual tours of the Claude “Bud” Lewis Carlsbad Desalination Plant, Olivenhain Dam and Reservoir, and the Water Conservation Garden in El Cajon.
He also tours the Water Conservation Garden, where residents and businesses can learn how to use water efficiently and “make the most out of every drop.”
BRO-AM brought to you by water
The Water Authority is sponsoring Switchfoot’s annual BRO-AM beach festival, which is set for June 29 at Moonlight Beach in Encinitas.
The Water Authority’s Brought to You by Water outreach and education program is designed to convey the importance of safe and reliable water supplies for sustaining the region’s 3.3 million people and its $231 billion economy.
Starting in 2018, the Water Authority has highlighted some of the region’s core industries – tourism, manufacturing, brewing and agriculture – that would not exist without substantial investments in water supply reliability by the Water Authority and its 24 member agencies.
https://www.waternewsnetwork.com/wp-content/uploads/2019/06/Foreman-Videos-WNN-Photo-2-845x450-June-17-2019.jpg450845Mike Leehttps://www.waternewsnetwork.com/wp-content/uploads/2018/02/water-news-network.pngMike Lee2019-06-17 16:46:122019-06-17 17:07:59Switchfoot Guitarist Jon Foreman Sings Praises of San Diego Water Supply Reliability
