The Southwest’s ongoing drought has put the spotlight on water conservation. Experts agree it’s an important part of the solution. But what does conservation mean to the average Arizonan? Shorter showers? No more grass lawns?

What really matters might surprise you.

Let’s say you’re standing at the kitchen sink with an empty peanut butter jar. You want to put it in the recycling bin, but you’re going to rinse it out first. Is it worth the water?