Developed by the Departments of the Interior, Agriculture and Commerce, as well as the White House Council on Environmental Quality, the report lays out initial recommendations for a decade-long initiative — described as the “America the Beautiful” campaign — to encourage local conservation efforts.

“The President’s challenge is a call to action to support locally led conservation and restoration efforts of all kinds and all over America, wherever communities wish to safeguard the lands and waters they know and love,” the agencies’ top officials write in the report. “Doing so will not only protect our lands and waters but also boost our economy and support jobs nationwide.”