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EPA WaterSense-Vallecitos Water District-Videos

Vallecitos Videos Win National EPA WaterSense Award

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The U.S. Environmental Protection Agency has honored the Vallecitos Water District with a WaterSense Partner of the Year Award for its video series promoting WaterSense and water efficiency in 2022. Vallecitos was one of nine Partner of the Year Award winners across the U.S. Awards were presented at the American Water Works Association Water Smart Innovations event in Las Vegas on October 5.

The Vallecitos Water District was one of nine Partner of the Year Award winners across the U.S. Awards were presented at the American Water Works Association Water Smart Innovations event in Las Vegas on October 5, 2023. Photo: Vallecitos Water District WaterSense Awards

The Vallecitos Water District was one of nine Partner of the Year Award winners across the U.S. Awards were presented at the American Water Works Association Water Smart Innovations event in Las Vegas on October 5. Photo: Vallecitos Water District

WaterSense is a voluntary partnership program sponsored by the EPA. It identifies and labels water-efficient products, programs, and homes to help consumers learn ways to save water. More than 2,100 manufacturers, builders, retailers, utilities, government, and nonprofit organizations partner with WaterSense to promote water-efficient products, homes, and programs.

Vallecitos produced twelve videos released monthly in 2022, based on the EPA’s monthly feature topics. Each video focused on educating consumers about creating a WaterSense home. Among the topics covered by the 12 videos in the series are bathroom water consumption, efficient energy use, and one of the favorites, the “Shower With Power” video released in September 2022.

The video series produced by the Vallecitos Water District public affairs team was distributed by the U.S. EPA WaterSense program to help educate the public about water conservation nationwide. The videos can be downloaded for free on the EPA WaterSense partner platform.

Consumers turn to video for water education

The Vallecitos Water District has embraced video as an important communication tool with its customers. Photo: Vallecitos Water DIstrict

The Vallecitos Water District has embraced video as an important communication tool with its customers. Photo: Vallecitos Water District

Vallecitos began using video in 2019 to document the district’s workforce and infrastructure improvements on its social media platforms and has also engaged the public with discussions of critically important water management issues. It has won multiple awards for its work.

“We rely on video as a powerful communication tool at the Vallecitos Water District,” said Chris Robbins, Vallecitos Water District Public Information/Conservation Supervisor. “It’s how people like to consume information today,”  “We invest a great deal of effort to make sure each video is an effective resource. This award from the EPA affirms we’re taking the right approach.”

Vallecitos Public Information Representative Alicia Yerman collaborated with Beth Livingston and Veronica Blette of the EPA on the productions including scripting, storyboards, and visual elements. Vallecitos also offers live video of its board meetings and other public discussions on its YouTube channel.

San Dieguito Water District recognized as Excellence Winner

The EPA also recognized 25 Excellence Award winners for their support of WaterSense and water efficiency in 2022, including the San Dieguito Water District and the San Diego County Water Authority. Collectively, the Excellence Award winners contributed to annual savings nationwide of 1.1 trillion gallons of water.

WaterSense and its more than 2,000 utility, manufacturer, retail, builder, and other organizational partners make it possible for consumers and businesses to save water, energy, and money by producing and promoting water-efficient products, homes, and programs. Since 2006, WaterSense partners have helped save 7.5 trillion gallons of water and $171 billion on consumer utility bills.

WaterSense encourages everyday water efficiency

Each video focused on educating consumers about creating a WaterSense home. “Shower With Power” is one of the favorites, released in September 2022. Photo: Vallecitos Water District

Each video focused on educating consumers about creating a WaterSense home. “Shower With Power” is one of the favorites, released in September 2022. Photo: Vallecitos Water District

WaterSense is a program sponsored by the EPA, designed to encourage water efficiency in the U.S. through the use of a special label on consumer products. The goal of the program is to protect the future of the nation’s water supply by encouraging a nationwide ethic of water efficiency to conserve water resources for future generations and reduce infrastructure costs.

The WaterSense label makes it simple to find water-efficient products, new homes, and programs meeting the EPA’s criteria for efficiency and performance. WaterSense-labeled products and services are certified to use at least 20% less water, save energy, and perform as well as or better than regular models.

(Editor’s note: The Vallecitos Water District and the San Dieguito Water District are two of the San Diego County Water Authority’s 24 member agencies that deliver water across the metropolitan San Diego region.)

World Water Week is an annual event focusing on water issues hosted by the Stockholm International Water Institute. It focuses on exploring new ways of managing water and addressing challenges facing agriculture, technology, biodiversity, and climate change. Graphic: Stockholm International Water Institute World Water Week 2022

World Water Week 2022: Partnership Video Illustrates Value of Groundwater

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A new video illustrating the role and the value of groundwater has been released by the Vallecitos Water District.

“The Value of Water: Groundwater” was produced for World Water Week 2022 through a collaboration with the Vallecitos Water District, the California Department of Water Resources, and the U.S. Environmental Protection Agency WaterSense.

World Water Week is from August 23 through September 1. World Water Week is an annual event focusing on water issues hosted by the Stockholm International Water Institute. It focuses on exploring new ways of managing water and addressing challenges facing agriculture, technology, biodiversity, and climate change. This year’s theme is “seeing the unseen, and the value of water.”

Vallecitos Public Information Representative Alicia Yerman, who produced the video, said the goal was to depict the 2022 World Water Week theme. DWR provided photography, and both DWR and EPA WaterSense experts advised on the video and reviewed it for accuracy.

Groundwater is a vital resource

“California’s groundwater basins are a critical part of the state’s water supply, especially during a severe drought like the one we’re currently experiencing,” said Paul Gosselin, Deputy Director of the Sustainable Groundwater Management office at the California DWR. “However, since groundwater is out of sight, it tends to be out of mind for most people. We appreciate Vallecitos Water District’s efforts to educate the public about this vital resource during World Water Week.”

Use water wisely

“It’s so important for people to understand where their water comes from because it helps motivate them to value and use it wisely,” said Veronica Blette, EPA WaterSense program manager.  “This new Vallecitos Water District video highlighting the hidden treasure of groundwater and other videos they have produced do a great job of showing why water is important and how people can preserve and protect it.”

 World Water Week 2022 video   

Groundwater helps sustain California’s ecosystems, supports agriculture, fuels the economy, and reduces the impacts of drought and changing climate. Groundwater accounts for 40% of the state’s total annual water supply in normal years and almost 60% in drought years. DWR developed California’s Groundwater Live featuring the latest groundwater information, live statistics, and a series of interactive dashboards accessed through its website.

In 2019, VWD began using video to document the district’s workforce and infrastructure improvements on its social media platforms. The water district has also engaged the public with discussions of critically important water management issues. It has won multiple awards for its work. The Vallecitos Water District also offers live video of its board meetings and other public discussions on its YouTube channel.

(Editor’s note: The Vallecitos Water District is one of the San Diego County Water Authority’s 24 member agencies that deliver water across the metropolitan San Diego region.)