Posts

Coronavirus Hit California’s Cut-Flower Industry at the Worst Time

/in , , /by /Los Angeles Timesby Geoffrey Mohan

It happened this fast: Shoppers frightened by the novel coronavirus ransacked grocery stores. Store managers shifted staff to restock shelves. The floral booth went empty. California’s cut-flower industry imploded.

Sure, there are lots of nuances to this tale of tumbling economic dominoes. But at its core is the simple fact that few will buy a perishable luxury item when they fear for their lives. That could spell the end of many farms in California’s $360-million cut-flower industry.

Since mid-March, sales have fallen an average of 85% on California’s 225 flower and foliage farms, while the labor force has dropped by a similar proportion, according to the California Cut Flower Commission, a state agency that promotes the industry.

“We have companies that won’t be here when it’s over,” said David Pruitt, CEO of the commission.

Full Story

Farmworkers Confront Losses, Anxiety Despite Demand for Food

/in , , /by /Voice of San Diego by Adriana Heldiz

The coronavirus brought much of San Diego — and the country — to a standstill. Residents are isolating in their homes and working remotely, classrooms are moving online, most beaches and parks are closed, and many businesses have temporarily shut down.  

City streets that once buzzed with people are going quiet in the wake of local leaders implementing policies that prohibit large gatherings. That makes grocery stores and other businesses that sell food items some of the only pieces of the economy that are going strong. 

But while it may seem as if business is booming, the agricultural industry in San Diego — the farmworkers, farmers and food distributors — is experiencing the economic impact of the global pandemic as hard as anyone else as it quickly shifts to accommodate a changing marketplace. Food is in high demand, yet some of those in charge of providing those products are struggling to stay afloat. 

 

Full Story