The Coachella Valley Water District faces hefty challenges each day: providing water for more than 1,200 ag customers on 65,000 acres in a desert environment.

The water district serves San Diego, Imperial and Riverside counties and nine cities.

“I would say managing our water on a long-term basis, optimizing our Colorado River water and groundwater and using them as efficiently as possible are major priorities for us,” said Katie Evans, director of communications for the district.

The Coachella Valley’s farmland is one of the largest contributors to the local economy, known for its dates, citrus fruit, grapes and bell peppers. More than two-thirds of local farmland is irrigated in part with Colorado River water delivered via the Coachella Canal.