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Water Authority Ads Thank San Diego for Sustainable Planting

The San Diego County Water Authority is spending $100,000 from a state grant for a summer public outreach and educational advertising campaign to promote wider adoption of sustainable landscapes that are more suitable for the region’s Mediterranean climate.

A SDCWA statement said its “Thanks for Planting Me!” campaign offers gratitude to the hundreds of thousands of San Diegans who are using water efficiently, along with encouragement to expand regenerative, low-water landscapes.

County Fair Exhibits Delight Visitors with Low-Water Use Landscaping

If you’re ready to move ahead with plans to create a water-efficient landscape, the San Diego County Fair is a good place to start. There are several award-winning examples of creative low-water use and native plant gardens at the fair’s popular Paul Ecke Jr. Garden Show exhibit area. (The San Diego County Water Authority has partnered with the state’s Save Our Water to sponsor a booth at the exhibit area).

The award-winning low-water-use garden display by the California Native Plant Society, sponsored by the Water Authority at the San Diego County Fair. Photo: California Native Plant Society

County Fair Exhibits Delight Visitors with Low-Water Use Landscaping

If you’re ready to move ahead with plans to create a water-efficient landscape, the San Diego County Fair is a good place to start. There are several award-winning examples of creative low-water use and native plant gardens at the fair’s popular Paul Ecke Jr. Garden Show exhibit area. (The San Diego County Water Authority has partnered with the state’s Save Our Water to sponsor a booth at the exhibit area).

This year, the Water Authority sponsored the California Native Plant Society exhibit, which received multiple category awards:

  • First Place, Paul Ecke, Jr. Garden Show Theme Award
  • Edwin Frazee Donated Award for best use of flowering plants
  • San Diego Floral Association for best landscape entry by a non-commercial, non-professional group
  • Master Gardener Association Earth-Friendly Gardening Donated Award
  • Plants of Distinction – four ribbons awarded
California Native Plant Society Garden Committee volunteers pose with their project. Sitting (L to R): Greg Rubin, Bob Smith, Al Field, Christine Hoey. Kneeling (L to R): Dana Pearce, Nicolas Unger, Lisa Leondis Standing: Leo Hernandez. Photo: California Native Plant Society

California Native Plant Society Garden Committee volunteers pose with their project. Sitting (L to R): Greg Rubin, Bob Smith, Al Field, Christine Hoey. Kneeling (L to R): Dana Pearce, Nicolas Unger, Lisa Leondis Standing: Leo Hernandez. Photo: California Native Plant Society

The CNPS display uses native plants in a garden with a rustic camping theme. Debby Dunn, Water Resources Specialist with the Water Authority, says the exhibit depicts both creativity and the benefits of low-water-use plants in landscape designs.

Californians learning about low water use landscape design

The California Native Plant Society used a variety of plants, all identified with signage to educate visitors. Photo: California Native Plant Society

The California Native Plant Society used a variety of plants, all identified with signage to educate visitors. Photo: California Native Plant Society

Dunn explains how Californians are changing their vision of the ideal home landscape design.

“Our vision of landscapes featuring predominantly turf and a border of hedged plants is changing. In its place, we’re upgrading our landscapes with water wise plants, both native and also waterwise plants from Australia and South Africa. All these plants bring in more color while inviting birds, bees, butterflies, and hummingbirds. All this and less water to help them thrive,” said Dunn.

The use of San Miguel Savory, a rare California native plant, won a "Noteworthy Plant" ribbon at the San Diego County Fair. Photo: California Native Plant Society

The use of San Miguel Savory, a rare California native plant, won a “Noteworthy Plant” ribbon at the San Diego County Fair. Photo: California Native Plant Society

Dunn says California gardeners are adjusting to the seasonal rhythms of native plants, which may bloom for short periods and then become dormant. “You can plant so that there’s always a stunning showstopper in your garden. It’s about putting the right plant in the right place. It’s changing the way we see landscaping,” explained Dunn.

“Some native plants are beautiful for part of the year, and then they go dormant. That’s how nature works. Like a butterfly, they go through different stages.”

Low-water use gardens suit many design styles

Visitors to the garden exhibit can learn which plants were used in the display from an informational sign, and use them as inspiration for their own yards. Graphic: California Native Plant Society

Visitors to the garden exhibit can learn which plants were used in the display from an informational sign, and use them as inspiration for their own yards. Graphic: California Native Plant Society

Dunn said low-water-use landscapes offer many different styles to suit individual tastes and needs, similar to interior design styles. “Everyone’s got their look and their style. It’s the same with plants. There are so many options and choices with these plants. There’s something for everybody.

“If you’ve got kids and dogs, you may need grass. But if the only person walking on the grass is the person mowing the grass, you likely don’t need the grass. There are countless beautiful native and California-friendly plants you can place in your garden that will bring you entertainment and joy,” said Dunn.

Fun garden display educates with humor

Water Authority Water Resource Specialist Debby Dunn's "Groovy Garden" exhibit won the Edgar Engert Educational Merit award. Photo: Debby Dunn

Water Authority Water Resource Specialist Debby Dunn’s “Groovy Garden” exhibit won the Edgar Engert Educational Merit award. Photo: Debby Dunn

Dunn won the Edgar Engert Educational Merit award for her own individual display, a whimsical, colorful waterwise plant display she titled the “Groovy Garden.” Dunn called it “a dream come true.”

“It’s all about Flower Power and inviting birds, bees, butterflies, and hummingbirds,” said Dunn. “About 25% of the plants are native.”

In addition to features like a dry streambed, rain chain, and rain barrel to demonstrate rainwater capture, Dunn repurposed colorful thrift store and garage sale finds to educate through imagination and humor and make a lasting impression.

Water Resources Specialist Debby Dunn poses with her "Groovy Garden" exhibit. Photo: Debby Dunn

Water Resources Specialist Debby Dunn poses with her “Groovy Garden” exhibit. Photo: Debby Dunn

WaterSmart and WaterWise

“I created different rooms including a bedroom, kitchen, living room, and even a bathroom,” said Dunn. “Everything is upcycled including my pink toilet. It is there to remind people that toilet leaks are the number one cause of water loss. One running toilet can flow up to 200 gallons an hour, enough water to fill a pool in four days.”

Dunn used humorous puns with her signage. “My goal is to bring them in with the gorgeous plants and while they’re there, educate them about irrigation, mulch, composting, and more,” she said.

Award winning exhibits open through July 4

The San Diego County Water Authority award was presented to the Walter Anderson Nursery display using native California plants. Photo: San Diego County Water Authority

The San Diego County Water Authority award was presented to the Walter Anderson Nursery display using native California plants. Photo: San Diego County Water Authority

The Walter Anderson Nursery exhibit is this year’s recipient of the Water Authority sponsored “WaterSmart Landscape Award” for its beautifully blooming native plant garden display.

The San Diego County Fair Paul Ecke Jr. Garden Show is open Wednesday through Sunday from 11 a.m. to 10 p.m. through Friday, June 30, and open daily from Saturday, July 1 through Tuesday, July 4, 11 a.m. to 10 p.m. For more information about the Garden Show, visit the Fair’s website.

(Editor’s Note: The San Diego County Water Authority is sharing a booth with Save Our Water at the San Diego County Fair. Check out the booth for tips and inspiration on how to create your beautiful water-wise garden. The booth is part of the “Thanks for Planting Me!” campaign, which is supported with grant funds from by the Water Quality, Supply and Infrastructure Improvement Act of 2014, administered by the State of California, Department of Water Resources. For more information, go to www.sdcwa.org/plant-me.)

San Diego County Water Authority And its 24 Member Agencies

Thanks for Planting Me! ‘Spokesplants’ Promote Landscape Transformation

May 25, 2023 – The San Diego County Water Authority is launching a public outreach and education campaign this summer to encourage wider adoption of sustainable landscapes that are more suitable for the region’s Mediterranean climate.

The “Thanks for Planting Me!” campaign offers gratitude to the hundreds of thousands of San Diegans who are using water efficiently along with friendly encouragement to expand regenerative low-water landscapes as climate change stresses water supplies across the Southwest. It complements similar efforts to promote on-going water-use efficiency by the Metropolitan Water District of Southern California and the State of California’s Save Our Water program.

“Thanks for Planting Me!” Spokesplants Promote Landscape Transformation

“Thanks for Planting Me!” encourages more widespread adoption of sustainable landscapes to prepare the Southern California region for a hotter and drier climate.

The “Thanks for Planting Me!” summer campaign offers gratitude to the hundreds of thousands of San Diegans who have transformed their landscapes using low-water and native plants as part of a larger effort to use water more efficiently. Thanks for Planting Me! also is intended to show resident the WaterSmart advantages of embracing regenerative low-water landscapes as climate change stresses water supplies across the Southwest.

Thanks for Planting Me!-Landscape Transformation-water conservation-landscapes

“Thanks for Planting Me!” Spokesplants Promote Landscape Transformation

“Thanks for Planting Me!” encourages more widespread adoption of sustainable landscapes to prepare the Southern California region for a hotter and drier climate.

The “Thanks for Planting Me!” summer campaign offers gratitude to the hundreds of thousands of San Diegans who have transformed their landscapes using low-water and native plants as part of a larger effort to use water more efficiently. Thanks for Planting Me! also is intended to show resident the WaterSmart advantages of embracing regenerative low-water landscapes as climate change stresses water supplies across the Southwest.

Sponsored by the San Diego County Water Authority, and supported by state grant funds to promote water-use efficiency, the “spokesplants” will appear on a variety of digital and outdoor advertising platforms starting in May, Water Awareness Month.

Thanks for Planting Me!

Promoting water conservation with landscape transformation complements similar efforts to promote on-going water-use efficiency by the Metropolitan Water District of Southern California and the State of California’s Save Our Water program. The “Thanks for Planting Me!” campaign is driven by a collection of animated plant personalities like Succulent Sam and Rose Marie who express their appreciation for being adopted across San Diego County as the “next-generation landscape.”

The Water Authority and its retail member agencies are also planning to participate in community events over the summer – including the San Diego County Fair – to promote landscapes that provide numerous environmental benefits, including storm-water retention and healthy soils. In addition, the Water Authority has renewed a long-running partnership with San Diego Zoo Wildlife Alliance to co-brand signage at the San Diego Zoo Safari Park’s conservation garden. The signs educate park visitors about water use practices on park grounds and how people can improve water use on their own landscapes.

Low-water landscapes for dry climate

“Three years of extreme drought are over, but they remind us about severe water management challenges across the Southwest,” said Water Authority General Manager Sandra L. Kerl. “San Diego County has embraced water-use efficiency like few places across the nation, however, there’s always a next step.

“We should not lose the urgency created by the drought to continue adoption of low-water landscapes. This summer outreach effort is a fun way to both thank residents and remind them about resources that the Water Authority and our partners offer as we prepare for the inevitable dry years ahead.”

Rebates, plant guides

Those resources include rebates for lawn replacement, rain barrels and other water-efficient devices; on-demand videos filled with landscaping tips; plant guides to make selection easier; and digital workbooks that provide guidance for creating beautiful, low-maintenance landscapes that use far less water than turfgrass. About half of the water used at typical homes is used outside, providing ample opportunities for long-term reductions in water-use.

“There are now thousands of residential and commercial landscapes in our region that show just how attractive and functional climate-friendly landscapes are; most people don’t need or use grass – they just need a little encouragement to find an alternative,” Kerl said. “Using the summer months to plan for landscape upgrades, means you can be ready to take action in the fall and winter when it’s time to plant.”

Long-term challenges for water supply sources

Decades of investments in water supplies, water infrastructure and efficiency measures have insulated San Diego County from recent droughts. The long-term challenges across the Southwest remain given the severe depletion of the Colorado River and groundwater basins.

“Fundamentally, we are no longer talking about drought but an entirely different reality than we were in decades past – the era of climate-driven impacts to our natural resources,” Kerl said. “Every person in San Diego and the western U.S. must continue to eliminate water waste, adopt low-water landscapes, capture rainwater, and take other steps to adapt to a hotter and drier future.”

The “Thanks for Planting Me!” campaign is supported with grant funds from by the Water Quality, Supply and Infrastructure Improvement Act of 2014, administered by the State of California, Department of Water Resources.

For more information, go to www.sdcwa.org/plant-me.