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Water Quality Issues, Safety Concerns are Significant Drags on Water Utility Customer Satisfaction

As the Environmental Protection Agency moves closer to implementing regulations for PFAS (per- and polyfluoroalkyl substances), commonly referred to as “forever chemicals,” in the U.S. drinking water supply, many Americans are “just saying no” to tap water. According to the J.D. Power 2020 U.S. Water Utility Residential Customer Satisfaction Study released today, 25 percent of Americans say they never drink their tap water, setting the stage for a serious set of customer satisfaction challenges on the part of regional water utilities.