Locally-roasted coffee and home brewed beer made with purified recycled water from the City of San Diego’s Pure Water Demonstration Facility was showcased Sept. 10 in San Diego during two special events at the 34th annual WateReuse Symposium.
Pure Water San Diego presented two events featuring beverages made with a key ingredient: purified recycled water.
Coffee and beer made with purified recycled water
WateReuse Association Symposium attendees judged a “Pure Brew” competition among members of San Diego’s Quality Ale and Fermentation Fraternity. Photo: City of San Diego
In the afternoon, symposium attendees were served hot- and cold-brewed coffee made by locally-owned Bird Rock Coffee Roasters. In the evening, a symposium reception featured a “Pure Brew” competition where attendees judged the best of 10 home brewed beers from members of San Diego’s Quality Ale and Fermentation Fraternity.
Pure Water San Diego is the City’s phased, multi-year program that will provide one-third of San Diego’s water supply locally by 2035 by purifying recycled water to produce safe, high-quality drinking water. The program offers a cost-effective investment for San Diego’s water needs and will provide a reliable and sustainable water supply.
The WateReuse Symposium, the nation’s premier conference on recycled water, was held in San Diego Sept. 8-11. This year’s theme was “Collaborate to Innovate.” Approximately 800 water professionals from across the nation attended the symposium over the four days.
https://www.waternewsnetwork.com/wp-content/uploads/2019/09/Bird-Rock-Coffee-Roasters-845X450.jpg450845Gayle Falkenthalhttps://www.waternewsnetwork.com/wp-content/uploads/2018/02/water-news-network.pngGayle Falkenthal2019-09-16 08:36:002019-09-16 10:17:21WateReuse Symposium Showcases City of San Diego’s Pure Water
Count the San Diego County Water Authority (SDCWA) among the many factions that recognize the significant, positive impact that the local brewing industry has on the county. Enough that the governmental organization has declared February as San Diego Brewing Month in an effort to spotlight local brewing companies and coffee roasters, both of which benefit—as do their end customers—from having clean, healthy and reliable water resources.
https://www.waternewsnetwork.com/wp-content/uploads/2018/02/water-news-network.png00Mike Leehttps://www.waternewsnetwork.com/wp-content/uploads/2018/02/water-news-network.pngMike Lee2019-02-01 09:44:122019-02-04 09:04:45February Is Brewing Month In San Diego
The San Diego County Water Authority’s Brought to You by Water outreach and education program made its debut on advertising monitors at Lindbergh Field the day before Thanksgiving – just in time for the busy holiday travel season.
Through the San Diego County Regional Airport Authority’s community promotion program, the ads are expected to remain in the rotation indefinitely, reminding travelers about the importance of water reliability to the region’s quality of life. The electronic display ads are visible in multiple spots throughout baggage claim areas in both Terminal 1 and Terminal 2.
Ads underscore important message about importance of water reliability
Water reliability is vital to the region’s core industries including craft brewing. Photo: Water Authority
The partnership between the Airport Authority and the Water Authority helps educate the region’s residents and visitors on the impact of something many take for granted – a safe and reliable water supply that sustains the region’s $220 billion economy and the quality of life of 3.3 million people.
The Water Authority is focusing on four core industries during the first phase of its Brought to You by Water program – manufacturing, tourism, agriculture and craft brewing. The initial airport ads highlight the craft beer industry, which has a $1.1 billion regional economic impact annually, and the tourism industry, which attracts 35 million visitors a year to the region.
In addition to the airport ads, the Brought to You by Water program has included the creation of the Water News Network, the inaugural Water Innovation and Efficiency Award, a partnership with the hotel-motel industry to promote water-use efficiency by guests, participation in numerous community outreach events, and many other efforts designed to enhance appreciation for the region’s most precious natural resource.
For more information about Brought to You by Water, go to B2UbyH2O.org.
https://www.waternewsnetwork.com/wp-content/uploads/2018/11/B2u-Airport-3-845X450.jpg450845Gayle Falkenthalhttps://www.waternewsnetwork.com/wp-content/uploads/2018/02/water-news-network.pngGayle Falkenthal2018-11-26 19:05:462018-11-27 07:35:39Airport Ads Remind Travelers San Diego Is Brought To You By Water
/in News, Supply & Demand/by Gayle Falkenthalby Water News Network Mentioned: Mark Muir, Joe Terzi, Janice Brown, Ronne Froman Quoted: San Diego County Water Authority
Dozens of partners from the San Diego region’s second largest industry, tourism, joined the San Diego County Water Authority for a special event aboard the USS Midway on the first day of summer, June 21, kicking off a new education and outreach campaign called ‘Brought To You By Water.’
The Water Authority program underscores the importance of water reliability to the region’s core industries, focusing on examples including tourism, manufacturing, agriculture, and craft brewing.
Watch video of the Brought to You Be Water kickoff event.
The EDC report underscores the importance of regional investments in clean, reliable water supplies to the San Diego region. It focused on more than $2.4 billion invested by the Water Authority in five major water reliability projects over the past two decades. Those projects generated $4.8 billion in total economic impact, supporting an average of 1,475 jobs annually over two decades and creating more than $1.8 billion in local wages and salaries. The report also found that access to safe and reliable water supplies supports $482 million in total regional sales of goods and services daily. “This figure is equivalent to the economic impact of nearly three Comic-Cons a day,” said Janice Brown, EDC board chairperson.
In addition, the report shows more than 2,800 people work in the water and wastewater sectors at the Water Authority and its 24 member agencies. The water industry provides career opportunities across all levels of educational attainment, in everything from customer service to engineering.
The Water Authority’s yearlong Brought to You by Water educational program explains how San Diego’s thriving economy and quality of life are all made possible by the safe and reliable water supply provided by the Water Authority and its 24 retail member agencies.
San Diego’s $17.9 billion tourism industry took center stage at Thursday’s event on the popular USS Midway Museum, with representatives and displays from the San Diego Tourism Authority, San Diego Zoo and Safari Park, LEGOLAND California, Balboa Park, Living Coast Discovery Center, the USS Midway, and additional attractions.
Local visitor industry shows the significance of safe and reliable water supplies
San Diego County attracts 35 million visitors annually, including 17.3 million hotel nights a year, more than 100 major conventions, and 194,000 tourism jobs. “Think about the pools, think about all of the attractions, think about the great parks. Balboa Park would not be Balboa Park without the opportunity to use water,” said Joe Terzi, President and CEO of the San Diego Tourism Authority.
In addition, the Water Authority is partnering with leaders in additional key economic sectors to showcase the significance of safe and reliable supplies to those industries. The outreach and education program includes a series of videos about the region’s iconic industries, which can be viewed and shared on social media, and a targeted advertising campaign. To watch the videos, go to: b2ubyh2o.org
Manufacturing: Nearly every one of the San Diego region’s groundbreaking 4,000 manufacturing facilities relies on water for washing, fabricating, cooling and other processes, which generate $23 billion in economic activity across 300 industries from world-famous guitars to Navy ships.
Craft Brewing: San Diego is justifiably proud of its $870 million a year craft brewing industry. But no one would enjoy a single pint wouldn’t be possible without safe and reliable water.
Coffee: Beer isn’t the only beverage making an impact in San Diego. The region is also home to a burgeoning coffee industry – another sector that values water as a core ingredient.
Agriculture: San Diego County’s farms produce nearly $2 billion annually in sales. Our region’s temperate climate and reliable water supplies support 5,500 local farms on more than 250,000 cultivated acres – plus numerous farmers markets, restaurants and grocery stores stocked with our local bounty.
Brought To You By Water outreach and education program activities planned
The ‘Brought to You By Water’ beach ball will travel to public events and gather more signatures this summer. Photo: Charlie Neuman for Water Authority
The “Brought To You By Water” program will be covered on the Water Authority’s newly created Water News Network, a regional online hub for water news and information at WaterNewsNetwork.com
“Over the next year, the Water Authority and its member agencies will make a special effort to highlight how our safe and reliable water supplies are critical to our economy, and quality of life,” said Mark Muir, Water Authority board chairman.
The Water Authority will participate in regional events for industry sectors, along with street fairs, farmers markets and other opportunities to talk about water with residents in the coming months. These events will feature a highlight of today’s kickoff, a giant beach ball – eight feet in diameter – branded with the Brought to You by Water logo and signed by guests at the conclusion of today’s event.
For more information about Brought to You by Water, visit B2UbyH2O.org
https://www.waternewsnetwork.com/wp-content/uploads/2018/06/B2U-Midway-Presser-845X450.jpg450845Gayle Falkenthalhttps://www.waternewsnetwork.com/wp-content/uploads/2018/02/water-news-network.pngGayle Falkenthal2018-06-21 16:19:412018-06-26 17:49:55First Day of Summer ‘Brought To You’ By New Water Authority Education Campaign
Recycled water was used to make Stone Brewing’s Full Circle Pale Ale – a pioneering effort that’s winning kudos for the City of San Diego. San Diego partnered with Stone Brewing in 2017 to create the beer using advanced-treatment recycled water from the city’s Pure Water Demonstration Facility. The limited-edition beer was served only at an event at the brewery’s Liberty Station restaurant on March 16, 2017, a day Mayor Kevin Faulconer proclaimed “Pure Stone Day” in San Diego. It is no longer available to the public.
https://www.waternewsnetwork.com/wp-content/uploads/2018/02/water-news-network.png00Mike Leehttps://www.waternewsnetwork.com/wp-content/uploads/2018/02/water-news-network.pngMike Lee2018-06-20 10:48:012018-07-10 14:01:58San Diego Praised For Recycled Water Used In Stone Brewing Beer
