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our hundred community members took tours of the five-step water purification process at the Demonstration Facilities. Photo: City of San Diego

Awards Recognize Water Agency Outreach and Education Efforts

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The San Diego/Imperial Counties Chapter of the Public Relations Society of America recognized the San Diego County Water Authority and three regional member water agencies for exceptional work in public outreach and education efforts at its annual Bernays Awards ceremonies on Nov. 7.

The initiatives are designed to inform stakeholders and ratepayers about initiatives ensuring a safe and reliable water supply.

Water agency outreach and communication programs supporting the region’s projects using proven water purification technology to purify recycled water to create new local sources of high-quality drinking water won multiple honors.

The Water Authority’s informative “Brought To You By Water” video series, highlighting the importance of water reliability to the region’s economy, also won recognition.

Visitors learn about technology used to purify and recycle water at Pure Water Oceanside open house outreach events. Photo: City of Oceanside Water agency outreach

Visitors learn about the technology used to purify and recycle water at Pure Water Oceanside open house outreach events. Photo: City of Oceanside

The City of Oceanside won in three categories for Pure Water Oceanside:

Bronze Award of Excellence, Research/Evaluation

“Research Makes a Difference.” Pure Water Oceanside, City of Oceanside, and NV5 Inc.

Bronze Award of Excellence, Community Relations, Nonprofit/Government/Association

Pure Water Oceanside, City of Oceanside, and NV5 Inc.

Silver Award of Merit, Events, and Observances (7 days or fewer, Nonprofit/Government/Association)

“Pure Water Oceanside – World of Water,” City of Oceanside and NV5 Inc.

“Providing our water customers with quality and creative communications is a cornerstone of our transparency efforts,” said Cari Dale, water utilities director for the City of Oceanside. “By being recognized by PRSA for our passion, creativity and innovative methods to communicate about Pure Water Oceanside – a program that will provide a new, local source of high-quality drinking water as soon as 2021 – our public outreach work is validated in bringing such an important and beneficial project to Oceanside.”

Visitors to the East County Water Festival on Sept. 8 can t, tour the East County Advanced Water Purification Demonstration Facility. Photo: Courtesy Padre Dam MWDVisitors to the East County Water Festival on Sept. 8 tour the East County Advanced Water Purification Demonstration Facility. Photo: Courtesy Padre Dam MWD

The East County Advanced Water Purification Program, which includes the Padre Dam Municipal Water District, City of El Cajon, County of San Diego, won with NV5 in two categories for its East County Water Festival. It received an Award of Excellence in the Creative Tactics category and was also named a “Best of Show” winner among all Bronze entries.

“As a public entity of the communities we serve, it is imperative that we communicate effectively the benefit and need of key water projects,” said Melissa McChesney, communications manager for the Padre Dam Municipal Water District. “Our outreach team has done an outstanding job sharing with our communities the importance of the East County Advanced Water Purification Project. I am thrilled to see this essential work recognized by PRSA.”

Attendees enjoyed a variety of family-friendly activities at the third annual Pure Water Day. Photo: City of San Diego

Attendees enjoyed a variety of family-friendly activities at the third annual Pure Water Day. Photo: City of San Diego

The City of San Diego won a Bronze Award of Excellence for its Community Outreach in the Nonprofit/Government/Association category for its work on behalf of Pure Water San Diego’s Phase 1.

“The City of San Diego and Katz & Associates were pleased to have Pure Water San Diego’s community outreach efforts recognized by PRSA,” said Amy Dorman, deputy director, Pure Water Operations. “The Pure Water San Diego team formed community-specific working groups to gather informed feedback on how to avoid or minimize construction impacts from future Pure Water pipelines.”

The Water Authority’s regional outreach and education program, “Brought to You by Water,” was recognized with several awards.

The B2UbyH2O program was designed to expand Water Authority relationships and help stakeholders across the region recognize the critical value of safe and reliable water supplies for our economy and quality of life.

The program won Bronze Bernays Awards in the Video/Video Program and Creative Tactics categories for a series of videos featuring local leaders discussing the importance of water to their business or industry.

The series also won Silver Bernays awards in the Public Service category and the Reputation/Brand Management category.

Denise Vedder, director of the Water Authority Public Outreach and Conservation Department, was honored as the Public Relations Professional of the Year for the PRSA San Diego/Imperial Counties chapter. The honor is presented each year to a public relations practitioner who shows dedication to bettering the public relations field through innovative thinking and successful planning.

Past winners include Diana Lucero, director of marketing and public relations, San Diego County Regional Airport Authority and Chris Wahl, president, Southwest Strategies.

Attendees sign the "Brought To You By Water" symbolic beach ball, naming summer activities that rely on a safe and reliable water supply. Photo: Water Authority. Brought To You

First Day of Summer ‘Brought To You’ By New Water Authority Education Campaign

/in , /by by Water News Network Mentioned: Mark Muir, Joe Terzi, Janice Brown, Ronne Froman
Quoted: San Diego County Water Authority

Dozens of partners from the San Diego region’s second largest industry, tourism, joined the San Diego County Water Authority for a special event aboard the USS Midway on the first day of summer, June 21, kicking off a new education and outreach campaign called ‘Brought To You By Water.’

The Water Authority program underscores the importance of water reliability to the region’s core industries, focusing on examples including tourism, manufacturing, agriculture, and craft brewing.

Watch video of the Brought to You Be Water kickoff event.

The event also showcased the release of a new San Diego Regional Economic Development Corp. (EDC) report highlighting the multi-billion-dollar economic impact of safe and reliable water supplies.

The EDC report underscores the importance of regional investments in clean, reliable water supplies to the San Diego region. It focused on more than $2.4 billion invested by the Water Authority in five major water reliability projects over the past two decades. Those projects generated $4.8 billion in total economic impact, supporting an average of 1,475 jobs annually over two decades and creating more than $1.8 billion in local wages and salaries. The report also found that access to safe and reliable water supplies supports $482 million in total regional sales of goods and services daily. “This figure is equivalent to the economic impact of nearly three Comic-Cons a day,” said Janice Brown, EDC board chairperson.

In addition, the report shows more than 2,800 people work in the water and wastewater sectors at the Water Authority and its 24 member agencies. The water industry provides career opportunities across all levels of educational attainment, in everything from customer service to engineering.

The Water Authority’s yearlong Brought to You by Water educational program explains how San Diego’s thriving economy and quality of life are all made possible by the safe and reliable water supply provided by the Water Authority and its 24 retail member agencies.

San Diego’s $17.9 billion tourism industry took center stage at Thursday’s event on the popular USS Midway Museum, with representatives and displays from the San Diego Tourism Authority, San Diego Zoo and Safari Park, LEGOLAND California, Balboa Park, Living Coast Discovery Center, the USS Midway, and additional attractions.

Local visitor industry shows the significance of safe and reliable water supplies

San Diego County attracts 35 million visitors annually, including 17.3 million hotel nights a year, more than 100 major conventions, and 194,000 tourism jobs. “Think about the pools, think about all of the attractions, think about the great parks. Balboa Park would not be Balboa Park without the opportunity to use water,” said Joe Terzi, President and CEO of the San Diego Tourism Authority.

In addition, the Water Authority is partnering with leaders in additional key economic sectors to showcase the significance of safe and reliable supplies to those industries. The outreach and education program includes a series of videos about the region’s iconic industries, which can be viewed and shared on social media, and a targeted advertising campaign.  To watch the videos, go to: b2ubyh2o.org 

Manufacturing: Nearly every one of the San Diego region’s groundbreaking 4,000 manufacturing facilities relies on water for washing, fabricating, cooling and other processes, which generate $23 billion in economic activity across 300 industries from world-famous guitars to Navy ships.

Craft Brewing: San Diego is justifiably proud of its $870 million a year craft brewing industry. But no one would enjoy a single pint wouldn’t be possible without safe and reliable water.

Coffee: Beer isn’t the only beverage making an impact in San Diego. The region is also home to a burgeoning coffee industry – another sector that values water as a core ingredient.

Agriculture: San Diego County’s farms produce nearly $2 billion annually in sales. Our region’s temperate climate and reliable water supplies support 5,500 local farms on more than 250,000 cultivated acres – plus numerous farmers markets, restaurants and grocery stores stocked with our local bounty.

Brought To You By Water outreach and education program activities planned

The ‘Brought to You By Water’ beach ball will travel to public events and gather more signatures this summer. Photo: Charlie Neuman for Water Authority

The “Brought To You By Water” program will be covered on the Water Authority’s newly created Water News Network, a regional online hub for water news and information at WaterNewsNetwork.com

“Over the next year, the Water Authority and its member agencies will make a special effort to highlight how our safe and reliable water supplies are critical to our economy, and quality of life,” said Mark Muir, Water Authority board chairman.

The Water Authority will participate in regional events for industry sectors, along with street fairs, farmers markets and other opportunities to talk about water with residents in the coming months. These events will feature a highlight of today’s kickoff, a giant beach ball – eight feet in diameter – branded with the Brought to You by Water logo and signed by guests at the conclusion of today’s event.

For more information about Brought to You by Water, visit B2UbyH2O.org