The epiphany moment for Samuel Ian Rosen came when he found himself at an airport shelling out $5 for a bottle of Evian water. “Nobody up till now has built a Google Map for (drinking) water,” Rosen, a serial entrepreneur, said in an interview. “Finding water is inconvenient. When I go to Google Map and type ‘water fountain,’ there is nothing. We solve it by building Google Map for water….We are a search engine. We tell you where the water is.”