As a third year of drought continues, California officialdom is increasing pressure for more water conservation.

Last week, the state Water Resources Control Board imposed a statewide ban on watering of “non-functional” turf, such as grass around commercial buildings, and directed local water agencies to implement water use restrictions.

“California is facing a drought crisis and every local water agency and Californian needs to step up on conservation efforts,” Gov. Gavin Newsom said in a supportive statement.