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Attendees sign the "Brought To You By Water" symbolic beach ball, naming summer activities that rely on a safe and reliable water supply. Photo: Water Authority. Brought To You

First Day of Summer ‘Brought To You’ By New Water Authority Education Campaign

Dozens of partners from the San Diego region’s second largest industry, tourism, joined the San Diego County Water Authority for a special event aboard the USS Midway on the first day of summer, June 21, kicking off a new education and outreach campaign called ‘Brought To You By Water.’

The Water Authority program underscores the importance of water reliability to the region’s core industries, focusing on examples including tourism, manufacturing, agriculture, and craft brewing.

Watch video of the Brought to You Be Water kickoff event.

The event also showcased the release of a new San Diego Regional Economic Development Corp. (EDC) report highlighting the multi-billion-dollar economic impact of safe and reliable water supplies.

The EDC report underscores the importance of regional investments in clean, reliable water supplies to the San Diego region. It focused on more than $2.4 billion invested by the Water Authority in five major water reliability projects over the past two decades. Those projects generated $4.8 billion in total economic impact, supporting an average of 1,475 jobs annually over two decades and creating more than $1.8 billion in local wages and salaries. The report also found that access to safe and reliable water supplies supports $482 million in total regional sales of goods and services daily. “This figure is equivalent to the economic impact of nearly three Comic-Cons a day,” said Janice Brown, EDC board chairperson.

In addition, the report shows more than 2,800 people work in the water and wastewater sectors at the Water Authority and its 24 member agencies. The water industry provides career opportunities across all levels of educational attainment, in everything from customer service to engineering.

The Water Authority’s yearlong Brought to You by Water educational program explains how San Diego’s thriving economy and quality of life are all made possible by the safe and reliable water supply provided by the Water Authority and its 24 retail member agencies.

San Diego’s $17.9 billion tourism industry took center stage at Thursday’s event on the popular USS Midway Museum, with representatives and displays from the San Diego Tourism Authority, San Diego Zoo and Safari Park, LEGOLAND California, Balboa Park, Living Coast Discovery Center, the USS Midway, and additional attractions.

Local visitor industry shows the significance of safe and reliable water supplies

San Diego County attracts 35 million visitors annually, including 17.3 million hotel nights a year, more than 100 major conventions, and 194,000 tourism jobs. “Think about the pools, think about all of the attractions, think about the great parks. Balboa Park would not be Balboa Park without the opportunity to use water,” said Joe Terzi, President and CEO of the San Diego Tourism Authority.

In addition, the Water Authority is partnering with leaders in additional key economic sectors to showcase the significance of safe and reliable supplies to those industries. The outreach and education program includes a series of videos about the region’s iconic industries, which can be viewed and shared on social media, and a targeted advertising campaign.  To watch the videos, go to: 

Manufacturing: Nearly every one of the San Diego region’s groundbreaking 4,000 manufacturing facilities relies on water for washing, fabricating, cooling and other processes, which generate $23 billion in economic activity across 300 industries from world-famous guitars to Navy ships.

Craft Brewing: San Diego is justifiably proud of its $870 million a year craft brewing industry. But no one would enjoy a single pint wouldn’t be possible without safe and reliable water.

Coffee: Beer isn’t the only beverage making an impact in San Diego. The region is also home to a burgeoning coffee industry – another sector that values water as a core ingredient.

Agriculture: San Diego County’s farms produce nearly $2 billion annually in sales. Our region’s temperate climate and reliable water supplies support 5,500 local farms on more than 250,000 cultivated acres – plus numerous farmers markets, restaurants and grocery stores stocked with our local bounty.

Brought To You By Water outreach and education program activities planned

The ‘Brought to You By Water’ beach ball will travel to public events and gather more signatures this summer. Photo: Charlie Neuman for Water Authority

The “Brought To You By Water” program will be covered on the Water Authority’s newly created Water News Network, a regional online hub for water news and information at

“Over the next year, the Water Authority and its member agencies will make a special effort to highlight how our safe and reliable water supplies are critical to our economy, and quality of life,” said Mark Muir, Water Authority board chairman.

The Water Authority will participate in regional events for industry sectors, along with street fairs, farmers markets and other opportunities to talk about water with residents in the coming months. These events will feature a highlight of today’s kickoff, a giant beach ball – eight feet in diameter – branded with the Brought to You by Water logo and signed by guests at the conclusion of today’s event.

For more information about Brought to You by Water, visit



Algae Shuts Down Diamond Valley Lake Near Hemet

The Metropolitan Water District of Southern California has temporarily suspended all recreational activities at Diamond Valley Lake near Hemet because of an algal bloom. The sometimes toxic cyanobacteria also known as blue-green algae has covered the lake, prompting officials to prohibit boating, fishing and hiking until further notice. Experts assured the public that the quality of the district’s treated drinking water has not been affected. “This is a recreation issue, not a drinking water issue,” Metropolitan Water Quality Manager Dr. Mic Stewart said. “We don’t want folks coming into contact with or fishing in this water.”

Official For Compton Water District Is Suspended After Reports Of Fake Supporters At Town Hall

The general manager of a small public agency under fire for delivering brown, smelly water to parts of Compton and Willowbrook has been placed on administrative leave effective immediately, the water district board’s attorney announced Thursday night. Maria Rachelle Garza’s suspension comes days after The Times reported allegations that the embattled Sativa Los Angeles County Water District hired people to pose as supporters and attend a local congresswoman’s town hall regarding complaints of dirty water.

San Diego County Water Authority Releases ‘Brought To You By Water’

Water is the San Diego region’s most precious natural resource, but its role fueling our economy and quality of life is often taken for granted – until now. The Water Authority, its 24 member agencies, and partners from leading industries are gathering to launch the year-long Brought to You by Water program, which includes a targeted advertising campaign, promotional materials, social media, a photo contest and events around the region.

SLO Residents Will Pay More For Monthly Water And Sewer Costs

Residents of San Luis Obispo will be paying more for water and sewer after the City Council unanimously passed rate increases Tuesday. The new rates, which are set to go into affect at the start of the 2018-19 fiscal year on July 1, will amount to about 3 percent higher costs for water services and 4 percent for sewer costs for the average residential household, according to city officials.


OPINION: Effect Of Rising Seas Has A Time Line And Cost

California’s fabled beaches are shrinking, with waves and tides eventually expected to slosh over thousands of coastal homes and businesses. That’s the entirely plausible prediction from scientists studying climate change and rising ocean levels linked to hotter temperatures. In less than 30 years, rising waters will flood about 20,000 homes along the state’s shoreline. A warmer ocean is expanding and polar ice sheets are melting, pushing up sea levels here by nearly 2 feet. And it’s coming faster than ever, with lapping water noticeable by 2035 and the serious trouble a decade later.

As Rainy Season Comes To A Close, Officials Call For Conservation

It was only a few years ago that climatologists like Jet Propulsion Lab’s Bill Patzert were warning Angelenos that rainy days could soon be a distant memory. The period between late 2011 and 2014 was the driest in California history since record-keeping began, according to the Western Regional Climate Cente.

Auditor Slams City On Stormwater Mess

Water bills in the city of San Diego may need to go up by about $9 a month on average to help the city deal with flood control and improve the quality of rivers and streams. A new city audit looks into how poorly funded the city’s stormwater program is. Stormwater is a fancy name for water on the ground after it rains.

San Diego’s Audit Of Water Bills Delayed

The city of San Diego audit that is meant to answer why some customers were overcharged hundreds of dollars on their water bills has been delayed. City Auditor Eduardo Luna announced in his May report that the audit, which was originally supposed to be published at the beginning of June, will instead come in July. The audit has already taken more than the 2,000 budgeted hours of work, according to the report.

VIDEO: New Report Highlights Regional Impact Of Safe Water Supply

The report highlights the economic impact of safe and reliable water supplies for San Diego businesses. NBC 7’s Melissa Adan has the details. (Published Thursday, Jun 21, 2018)