Forty years ago, farm neighbors told my surprised family that our wildlife friendly farming practices were organic – which doubled the value of our rice crop. Our farming methods evolved after my father-in-law’s return from World War II. Like many peers, he tried new technologies – chemical pesticides and synthetic nitrogen fertilizer – and saw them kill the wildlife he loved and the soil he relied on. He sensed that a food system based on toxic chemistry was a dead end. Instead, he developed an approach that incorporated wildlife – instead of fighting it.