Every Drop Counts: Urban Water Retailers and the Future of California Water Conservation

Beginning January 1, 2025, the “Making Conservation a California Way of Life” regulatory framework requires urban retail water suppliers — not individual households or businesses — to adopt a series of “urban water use objectives.” And beginning January 1, 2027, the regulations require urban retail water suppliers to annually demonstrate compliance with those objectives. The objectives are calculated based on indoor residential water use; outdoor residential water use; commercial, industrial and institutional irrigation use; and potable reuse. Implementation of the objectives includes setting and meeting specific targets for reducing water use per capita, improving system efficiency, and reporting progress to state regulators.