Giant Beach Ball Sparks Countywide Conversations on Water
In the wake of a successful summer kickoff event aboard the USS Midway on June 21, the San Diego County Water Authority and its member agencies are taking the new Brought To You By Water outreach and education program to events throughout the region this summer, including farmers’ markets, concerts in the park, and street fairs.
The program’s visual ambassador — a 10-foot-diameter beach ball emblazoned with the ‘Brought to You by Water’ logo — has proved to be a hit. Dozens of people of all ages have eagerly accepted an invitation to sign the beach ball. They are asked to write something important or meaningful that is made possible by a safe and reliable source of water for the region.
Themes on the beach ball include children at play, pets, sports, the environment, and even wildfire protection. So far, the beach ball has popped up at a movie night in Santee and the Sunset Market in Oceanside.
The next scheduled events are:
- Thursday, July 26 from 3-7 p.m. at North Park Farmers’ Market
- Friday, August 10, from 6-8 p.m. at Alga Norte Community Park, Carlsbad for TGIF Concert in the Park
- Sunday, August 26 from 6-8 p.m. at ARTS District Liberty Station
Follow the Water Authority on social media for future event dates and announcements on upcoming Brought to You by Water events.
Giant beach ball becomes regional ambassador
Visitors to the Oceanside Sunset Market get a close look at the topics written on the ‘Brought To You By Water’ beach ball. Photo: Charlie Neuman, Water Authority
The Water Authority’s Brought to You by Water program explains how San Diego’s thriving economy and quality of life are all made possible by the safe and reliable water supply provided by the Water Authority and its 24 retail member agencies.
The yearlong effort underscores the importance of water reliability to the region’s core industries, focusing on tourism, manufacturing, agriculture and craft brewing. According to a newly released San Diego Economic Development Corporation report, access to safe and reliable water supplies supports $482 million in total regional sales of goods and services daily. This figure is equivalent to the economic impact of nearly three Comic-Cons a day.
For more information about Brought to You by Water, visit B2UbyH2O.org
