Southern California didn’t enjoy the El Nino bump in rain and snow that fell in the northern part of the state. The nearly 5-year-old drought isn’t likely to end in 2016, and it has already doubled the demand for artificial turf in greater Los Angeles, according to Anaheim-based Synthetic Grass Warehouse, the nation’s largest distributor of the product.

In citing its annual growth in the L.A. market, privately held Synthetic Grass Warehouse, or SGW, points to continuing water restrictions as a key driver of demand.