Study: Media Coverage of Drought Spurred California Water Conservation

When the California drought began to take hold in 2011, a mysterious thing happened: People began cutting back drastically on their water consumption – even before mandatory conservation was ordered by their local water agencies and state government. Newsha Ajami, director of Urban Water Policy with Stanford University’s Water in the West program, started hearing about this from water utilities during the drought. After the drought ended, she and a team of graduate students started to investigate why it happened.