Over the past five years, Californians have been trained to turn the faucet off when brushing their teeth, allow their lawns to turn dusty brown and keep their gardens alive using dishwater. These tactics, among others, allowed urban water users to reduce their average consumption by almost 25 percent in 2015. Those caught wasting water were publicly shamed by the media. The state’s almond industry, especially, has been vilified for its intensive use of California’s precious water.