Having made the desert bloom and become the world leader in water management, Israel is now helping parched California solve its water problems.

The Israel-California Water Conference, taking place Wednesday at Los Angeles’s Marina Del Rey, with an additional event on Thursday in San Diego, is the brainchild of the Economy Ministry’s Israel NewTech program, the Israel Economic Mission to the West Coast, and the Israel Export Institute. The conference will introduce Californian public officials, business leaders, policy makers and researchers to 24 Israeli companies that offer water storage, management, treatment, recycling and leak detection solutions.