Engaging Millennials On Water Issues

If this summer’s Pokemon Go fad proved anything, it’s that there’s some truth to the Millennial stereotype. They are maddeningly obsessed with technology. They are self-absorbed. They have short attention spans. It’s reason enough to view the generation with some degree of suspicion. Objectively, we know it is unproductive to allow these broad brush characterizations to unduly influence our view of this, or any other, generation. No generation thinks, hopes or behaves uniformly. We’re individuals, not demographic blocs. Yet, there are shared traits that allow us to effectively incorporate Millennials into targeted public affairs and outreach efforts.