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In 2008, when Brice Jones decided to stop irrigating his grapevines, California was in the middle of a drought. Jones, however, wasn’t thinking about water conservation. He was thinking about making California pinot noir that would rival French burgundy.Jones had been in the winemaking business in California for decades and like most wine makers in the state, had never questioned the need to add extra water to his vineyards to compensate for the lack of summer rain.

Rather than call out the hypocrisy of San Francisco’s complaint that losing nearly half of its Tuolumne River water to the State Water Board and environmental activists, let’s see these concerns as a “glass half-full” opportunity. According to the San Francisco Chronicle’s opinion page, the city/county’s public utilities commission is concerned about losing much of its water to a state water grab with strong concerns rippling across the state.

Today, along with more than 100 other elected and municipal water leaders, we are asking the White House to support local efforts to promote water-use efficiency, reuse and green infrastructure solutions in our communities.As cities and towns across the West have risen to the challenge of conserving water in the face of historic drought, consumer rebate programs have grown significantly and have been imperative to our success. However, these rebates may be considered taxable income by the Internal Revenue Service, a clear financial disincentive and one that could seriously undermine conservation efforts.

Prompted by a 2015 state law, the State Water Resources Control Board has begun designing a program to provide state aid to individuals and families who need help paying their water bills. Due to the Legislature by February 1, 2018, California is determined to be the first to use state funds to subsidize water service for poor residents, water rate experts say.

If you live in an apartment in California, you don’t pay for the water you use – not directly, anyway.

Apartments in California, with few exceptions, don’t have individual water meters, known as submeters. Instead, water usage is wrapped up in the rent payment, which means tenants have no idea how much water they’re using, and no direct financial incentive to conserve.This also means millions of Californians aren’t helping the state survive its ongoing drought.