From high-school students to high-tech companies and local breweries, Max Gomberg of the State Water Resources Control Board has been astounded by Californians’ efforts to conserve water amid the drought. “More and more people are seeing how climate change is impacting their lives, and, in the case of droughts, taking personal initiative along with demanding more government action,” he told Water Deeply. Gomberg works on water conservation and climate change management for the board.