The world must increase its usable water supply and effectively manage water demand – and that could provide opportunities, says a new report from the Fresno-based agribusiness research department of Rabobank, N.A.

The report “Agricultural Water – Free Flowing Markets Sustain Growth” focuses on water markets as a tool that has been proven to be effective at delivering water where it’s most valued. Rabobank contends that markets are an important part of ensuring that the proper allocation of water can occur, and helping ensure that the agricultural industry has access to enough water to be economically viable.