More Ink, Less Water: News Coverage of the Drought Prompted Californians to Conserve, Study Suggests

What does it take to get Californians to save water during a massive drought? Apparently, a lot of ink and newsprint helps. Extensive news coverage of the state’s historic drought prompted residents to conserve water, new research out of Stanford University suggests. The more that major newspapers wrote about the drought, the more people in the Bay Area cut back on their personal water use, according to a report this week in the journal Science Advances.