San Diegans are likely already seeing advertisements at regional malls encouraging them to “Live WaterSmart,” which is the main message of an outreach campaign launched Tuesday by the San Diego County Water Authority.

Although state water-use reduction mandates were lifted in May, the Water Authority’s hope is that customers of its 24 member agencies will help maintain what’s already seen as a strong regional commitment to water-use efficiency. In June 2016 — the first month following the end of state water-use reduction mandates — water use was down 23 percent compared to June 2013.