In March of 2017, California American Water announced its new Sustainable Landscapes Program in which it encouraged customers of California American Water who are residents of the San Diego region to “take a watershed approach to landscaping their yards.” Partnering with the San Diego County Water Authority, the City of San Diego, County of San Diego, Surfrider Foundation, and the Association of Compost Producers, the mission of the new program set out to be “the go-to resource to assist San Diego County residents in adopting sustainable landscaping best practices through education and training, technical assistance, landscaping materials and financial incentives.”