In a jarring contrast to conditions during the drought, the San Diego County Water Authority is actually trying to drive up demand for its water. As recently as the first months of this year, Californians were asked to conserve water. Well, they did. And they still are. Now, that’s a problem. Demand for water is low. In San Diego, it’s so low that drinking water is just sitting in the main pipeline that delivers water from hundreds of miles away to the southern half of the county. Typically demand for water is highest during the summer.