Californians Step up in March, Cut Water Use by 24%

After months of flagging water conservation, Californians rebounded in March, cutting their urban consumption by 24.3% compared to the same month in 2013.

The savings percentage, announced Tuesday, was more than double the state’s effort in February and offered a strong signal that people in cities and towns remain cognizant of California’s drought, despite a year of average rain that fell mostly in Northern California. The data also appeared to demonstrate that Californians will continue their thrifty water ways even without a mandate to slash usage by 25%.