The San Diego County Water Authority has partnered with San Diego singer and guitarist Jon Foreman of Switchfoot to create a series of videos highlighting the value of water to the region’s economy and quality of life.
From sustaining world-famous tourist destinations to making world-class guitars, the San Diego lifestyle wouldn’t be possible without clean and reliable water supplies delivered by the Water Authority and its 24 member agencies.
“It takes a huge investment from the San Diego County Water Authority and its member agencies to maintain the pipes that deliver water across our region,” Foreman says in one of the videos.
Reliable water supply fuels San Diego economy
The video series includes virtual tours of the Claude “Bud” Lewis Carlsbad Desalination Plant, Olivenhain Dam and Reservoir, and the Water Conservation Garden in El Cajon.
Foreman talks with Mark Cafferty, president and CEO of the San Diego Regional Economic Development Corp., about the importance of water to some of the region’s biggest industries.
He also tours the Water Conservation Garden, where residents and businesses can learn how to use water efficiently and “make the most out of every drop.”
BRO-AM brought to you by water
The Water Authority is sponsoring Switchfoot’s annual BRO-AM beach festival, which is set for June 29 at Moonlight Beach in Encinitas.
The Water Authority’s Brought to You by Water outreach and education program is designed to convey the importance of safe and reliable water supplies for sustaining the region’s 3.3 million people and its $231 billion economy.
Starting in 2018, the Water Authority has highlighted some of the region’s core industries – tourism, manufacturing, brewing and agriculture – that would not exist without substantial investments in water supply reliability by the Water Authority and its 24 member agencies.