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7 Southwestern States, Including California, Expected to Miss Deadline on Colorado River Drought Plan

With drought entering a second decade and reservoirs continuing to shrink, seven Southwestern U.S. states that depend on the overtaxed Colorado River for crop irrigation and drinking water had been expected to ink a crucial share-the-pain contingency plan by the end of 2018. They’re not going to make it — at least not in time for upcoming meetings in Las Vegas involving representatives from Arizona, California, Colorado, Nevada, New Mexico, Utah, Wyoming and the U.S. government, officials say.

MarketInk: Airport Helps Promote Water Authority’s ‘Brought to You by Water’ Campaign

The San Diego County Regional Airport Authority is donating free digital advertising space at Lindbergh Field to the San Diego County Water Authority. The advertising is valued at tens of thousands of dollars. Starting the day before Thanksgiving, monitors at the airport’s baggage claim carousels in both Terminal 1 and 2 began announcing that San Diego is “Brought to You By Water.” The Water Authority said the ads’ takeaway message is the importance of water reliability to the region’s core industries, including tourism, manufacturing, agriculture and brewing.

Controversy, Concerns Surround Drought Contingency Plan

After four public workshops, the Imperial Irrigation District Board of Directors will be asked Monday to approve an agreement that addresses California’s part to save the drought-plagued Colorado River as well as bolster supplies of water to Lake Mead. IID General Manager said staff will recommend the approval of the intra-California drought contingency plan agreement between IID and Metropolitan Water District, but the decision ultimately lies with the board.