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Water reliability is vital to the region’s core industries including craft brewing. Photo: Water Authority Outreach program

Airport Ads Remind Travelers San Diego Is Brought To You By Water

The San Diego County Water Authority’s Brought to You by Water outreach and education program made its debut on advertising monitors at Lindbergh Field the day before Thanksgiving – just in time for the busy holiday travel season.

Through the San Diego County Regional Airport Authority’s community promotion program, the ads are expected to remain in the rotation indefinitely, reminding travelers about the importance of water reliability to the region’s quality of life. The electronic display ads are visible in multiple spots throughout baggage claim areas in both Terminal 1 and Terminal 2.

Ads underscore important message about importance of water reliability

Water reliability is vital to the region’s core industries including craft brewing. Photo: Water Authority

The partnership between the Airport Authority and the Water Authority helps educate the region’s residents and visitors on the impact of something many take for granted – a safe and reliable water supply that sustains the region’s $220 billion economy and the quality of life of 3.3 million people.

The Water Authority is focusing on four core industries during the first phase of its Brought to You by Water program – manufacturing, tourism, agriculture and craft brewing. The initial airport ads highlight the craft beer industry, which has a $1.1 billion regional economic impact annually, and the tourism industry, which attracts 35 million visitors a year to the region.

Overall, access to reliable water supplies support $482 million per day in regional sales – the equivalent of nearly three Comic-Cons per day, according to a June report by the San Diego Regional Economic Development Corporation.

In addition to the airport ads, the Brought to You by Water program has included the creation of the Water News Network, the inaugural Water Innovation and Efficiency Award, a partnership with the hotel-motel industry to promote water-use efficiency by guests, participation in numerous community outreach events, and many other efforts designed to enhance appreciation for the region’s most precious natural resource.

For more information about Brought to You by Water, go to B2UbyH2O.org.

 

 

Pure Water Program Set To Break Ground Early Next Year

San Diego’s plan to use recycled wastewater to provide one-third of the city’s water supply by 2035 was given the green light earlier this month by city council, which voted to authorize Mayor Kevin Faulconer to begin awarding construction contracts for the first phase of the project. Phase one of Pure Water San Diego will cost roughly $1.4 billion and involve the construction of a water purification facility near the North City Water Reclamation Plant, located just east of interstate 805 near Miramar Road.

 

Desalination May Move To Santa Cruz Permanent Back Burner

Desalination, five years after it was last considered a viable water treatment project for Santa Cruz, may soon lose its footing even as a looming backup plan. With a little more than a year before the city is expected to decide how to ensure its long-term water supply security, the Santa Cruz City Council will consider Tuesday all but crossing off construction of the ocean water processing plant, per a recommendation from the city Water Commission, with city Water Department backing.

Rounds Of Storms To Send Wind, Rain And Snow Into The West Coast This Week

Rounds of rain are expected to soak areas from Washington to Southern California this week. The first storm rolled ashore in Washington and Oregon on Monday and settled into Northern California on Tuesday. Rain is forecast to push farther south across California during Tuesday night. Rain will fall on San Francisco, as well as the Paradise, California, area from Tuesday afternoon to Tuesday night. More rain is in the offing prior to the end of the week. Overall, this first round will bring mostly rain, but the higher elevations of the Cascades in Washington are likely to receive snow.

15 Takeaways From The US Climate Change Report

The average global temperature is much higher and rising more rapidly than “anything modern civilization has experienced,” according to David Easterling, one of the authors of a new US government report that delivers a dire warning about our future. Thousands more could die, food will be scarcer, and the US economy could lose hundreds of billions of dollars — or, in the worst-case scenario, more than 10% of its GDP — by the end of the century.

Airport Ads Remind Travelers San Diego Is Brought To You By Water

The San Diego County Water Authority’s Brought to You by Water outreach and education program made its debut on advertising monitors at Lindbergh Field the day before Thanksgiving – just in time for the busy holiday travel season. Through the San Diego County Regional Airport Authority’s community promotion program, the ads are expected to remain in the rotation indefinitely, reminding travelers about the importance of water reliability to the region’s quality of life. The electronic display ads are visible in multiple spots throughout baggage claim areas in both Terminal 1 and Terminal 2

Imperial Irrigation District GM Steps Down Amid Unsettled Fight Over Water Rights

Imperial Irrigation District general manager Kevin Kelley will retire at year’s end, capping an often tumultuous and challenging eight years at the helm. Kelley, 60, submitted a letter to the board of directors in a closed session on Monday, and his offer was accepted. “This has actually been in the works for some time,” said Kelley in an interview with The Desert Sun. “I think at this point IID could benefit from fresh thinking and new ideas, and by someone who hasn’t been doing this for eight years.”

San Diego Reaches Agreement With Nonprofits To Improve Stormwater Infrastructure

The city of San Diego has reached an agreement with two local nonprofit organizations to improve its stormwater infrastructure and local water quality, it was announced today. Under the agreement, the city pledged to improve its stormwater management sites at the Miramar Landfill, Metro Biosolids Center, North City Reclamation Plant, Point Loma Wastewater Treatment Plant and South Bay Water Reclamation Plant. San Diego Coastkeeper and the Coastal Environmental Rights Foundation will concurrently contribute $35,000 to the San Diego Audubon Society to be used for water quality improvement and habitat conservation in Mission Bay.

Could This Gel Help Tame The California Fires?

In 2009, Jeff Denholm was making a living as an adventure athlete, competing in stand-up paddleboard races and riding giant waves at Mavericks, the famous surf break near his home in Santa Cruz, Calif. Denholm was sponsored by Patagonia Inc., but to generate extra cash—“Adventure athletes don’t make a ton of money,” he says—he had a side gig leasing a fire truck to state and county crews that had run out of equipment ­battling wildfires.

A Legal Battle In The Coachella Valley Could Transform How California—And The Nation—Uses Water

In a legal battle between a Californian tribe and the state’s water agencies, experts are seeing a turning point in the history of United States water rights, potentially affecting how water is controlled across the entire country. In November of last year, the Supreme Court declined to hear a case that the Agua Caliente Band of Cahuilla Indians, concerned about the effects of climate change and the quality of the water in the aquifer, brought against the Coachella Valley Water District and the Desert Water Agency. This Supreme Court decision left standing a Ninth Circuit ruling, which established—for the first time—the principle that tribes have priority over their reservations’ groundwater.